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| Question | Answer |
| pillars to formulate the strategy and planning | client company human resources and technology |
| client | have to gives services on time, decisions on the commercial transactions and personal treatmemt. client have to feel control when they are buying in the delivery, order status, postsale supporting. |
| company | adapt their structures to compete in the e-business world. |
| Human resourses + Technology | Have a culture change for the e-business. |
| Advertising Style | .Informative and educational .Emotional .Regressive .Music .Visual Anxiety .Fantasy .Fear and scandal .Deferred Suspend .Series .Humor .Rational references .Eroticism |
| Informative and educational | Style for explain the product and its components. How to use it. |
| Emotional | Show a situation where the customer identify himself. -revive ome moment. -offer a pleasant image. |
| Regressive | Carry your target market to the past. happy and nostalgic moment. |
| Music | When you don't have to say nothing, sing. |
| Visual Anxiety | A lot of images with music, it will produce anxiety to follow with your eyes in order to know me content of the video. |
| Humor | People love the humor as same as music. It's an importan tool for marketing. |
| Fantasy | Irreal fact will atract the consumer attention. |
| Fear and Scandal | you will use with accidents and illness. Use in campain for consumer reflection. against drugs, women's abuse. |
| Deferred suspend | You will launch a new product, you will put the name but don't mention what is the product or service. |
| Series | When you maintain the same characters for your product's history. |
| Rational Reference | It's relationed with economical aspect, phisical and low consuption. |
| Eroticism | For determine target market. Ex. perfume and alcoholic. |
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