it is important knew to who we will have tow our
side for the organization all our goals
customers
customer satisfaction os the most important because they
move the company and nothing like offering them an
excellent service
competitors
of well raised strategy we can generate change and keep us
at the forefront of the competition
Macroenvironment
Technology
we find several reasons why the sector helps us to the premises of
the store, because if we implement of strategy of purchasing, we will
archive greater acceptance by the customers.
Policy
the fulfillment of all the taxes and rules of the state
would make us an important company in the business
environment
on of the most important parts because of this depends
a good functioning on our social responsibility
Opportunities
Takes into account the biggest opportunity in the sector and it is the low cost as this
has been the greatest potential that has been see in Europe
Threats
If we analyze we know that with the arrival to the market the competition is going to
be attacked by the low cost so that will arise strategies to mitigate the threats in the
market that affect us
Strengths
"low cost" it presents a great advantage with respect to the competitors, as it offers a
product of good quality that achieves the customer satisfaction and in such a
way the company also achieves its goals
Weakness
the use of strategies is important since this depends an impact on the environment
because we faced with not having a good acceptability on the part the customers
and throughout the market
DOFA
OPPORTUNITIES
1 - make acceptability in the market
2 - localice a place where the person had the possibility
of found best products that the competition.
3 - realice a analysis of the clothes and products the get
attention of the customers
4 - analysis of the shopping center for the build of primark
WEAKNESS
1- preference of brands for the customers.
2- major management of sizes for the girls and boys in
Colombian
3 - major capacity of operation, for that the competition
not had the opportunities in this prices.
4 - had caution for the quality of the clothes, not would
exist nothing part wrong
THREATS
1 - utility major part of the benefits that the company had for create new strategies
2 - make that the society looking the change of the news styles.
3 - take advantage of the opportunies and not fallen in the competition
4 - be cautious with the strategies, because the competition in the market of clothes is aggressive
STRENGTHS
1- major impact on the market for "low
cost".
2- achieve an excellent service in the process to
offer an support for purchases of customers.
3- proved a quality service for build an
environment of culture in the persons.
4- create a pleasant environment for the consultants
who working in the store.