Digitally savvy executives are already
aligning their people, processes, and culture
to achieve their organizations’ long-term
digital success.
SUMMER 2016
RESEARCH
REPORT
By Gerald C. Kane, Doug Palmer, Anh Nguyen Phillips,
David Kiron, and Natasha Buckley #DIGITALEVOLUTION
REPRINT NUMBER 58180 Summer2016
44% of companies are preparing for digital disrupcion to come
Develop digital capabilities
most transforms processes, technology, talent and bussines models
Create an effective digital culture
Senior_level talent committed to digitally maturing entrerprises
Maturing digitally invest on their own talent
Soft skillls wont help
Digital congruence
Digital transformation has reached a new stage in which digital technologies aren’t limited to separate digital divisions
using digital technologies to create outstanding customer experiences.
CVS seeks leaders who can inspire and manage complex, crossfunctional efforts.
being digitally responsive is necessary for all bussines but in some cases they are stillnot being responsive
Digital tecnologies will disrupt
But 26% think they are a threat of any kind
Some see it as an opportunity others as a choice
Create more efficient organization, or a different forms of costumer engagement
Same for physical locations and products as for services
pay attention to digital trends
Talent flight risks increases on digital organizations
Those who don't have adequate access to resources and opportunities to develop
“Very few firms are able to forecast the talent they’re going to need and then take proactive steps to build, develop, and find that talent,”
shifting much service and changing everything, from offering constant product innovation to enhancing customer experiences.
Digital strategies are unique to organizations and the industries in which they compete
IT and technology respondents expect a significant increase in focus on the Internet of Things and cognitive technologies
digital strategies are supporting broad company goals
Digitally maturing companies also take a longerterm view of strategy compared to early-stage companies
certain technologies are likely to become ubiquitous, and companies need to be cognizant of them and their implications
Organizations need to look at the market and its opportunities instead of taking an existing product or business model and trying to make it fit a new environment
Culture and Talent Are at the Helm
organizational cultures don’t vary as much as digital strategies
mind sets in organizations
low appetite for risk
a hierarchical leadership structure
work performed in silos
decisions based more on instinct than on data
Effective Digital Cultures
it’s about improving efficiency, increasing margins, and eliminating risk
strong emphasis on innovation
Digital Talent and Leaders
emphasis on developing existing talent and recruiting new talent
business leaders place a greater emphasis on change skills than on technology knowledge
continuous learning and skill development through an online platform offering courses that cover its products and particular jobs and roles
Putting Digital Culture and Talent to Work
Adobe’s senior management realized the importance of culture, talent development, and employee engagement in making such fundamental changes to its structure and business model
combining employee and customer experiences, we are able to create rich customer experiences through high levels of employee engagement
Building trust and empowering career advancement are also intentional elements of Salesforce’s culture
Being intentional about the culture
three principles
Hire for it hire for values bein empathic
everyone does support
lead by example on the values
leading to the future
organizational congruence as a primary ingredient for optimal corporate performance
culture, people, structure, and tasks aligned with each other so that executives can effectively address the challenges
Embracing Risk
posure to risk may be increasing because adequate experimentation and learning aren’t taking place
People — Deepening the Company’s Skills
knowledge creation through practice in the workplace itself
Nimble and Agile
Close collaboration is a prerequisite to scaling the business