The evolution of negotiations of intangible assets apart from industrial property protection in biotechnology

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Mind Map on The evolution of negotiations of intangible assets apart from industrial property protection in biotechnology, created by Tatiana Suarez on 23/11/2018.
Tatiana  Suarez
Mind Map by Tatiana Suarez, updated more than 1 year ago
Tatiana  Suarez
Created by Tatiana Suarez over 6 years ago
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The evolution of negotiations of intangible assets apart from industrial property protection in biotechnology
  1. STATE OF NEGOTIATIONS OF INTAGIBLE ASSETS IN THE WORLD
    1. In 1990’s was due to a boom in the negotiations of intangible assets
      1. Enterprise merging and acquisition, using the IFRS3 [3] and FASB 141 [4] standards as guidelines for their valuation.
        1. The former standard points out the following restrictions:
          1. Only acquired intangibles are valued
            1. Goodwill is often not identified
              1. Intangibles are undervalued
                1. The increased value of the intangible assets is not acknowledged
              2. Some examples of negotiations of intangible assets
                1. When Proctor and Gamble purchased Gillette in 63 billion dollars in 2005, the intangible assets were valued in 55 billion dollars
                  1. Walt Disney paid 7.5 billion dollars for the Pixar digital animation studio.
                    1. In 2006, Google purchased YouTube for 1.2 billion dollars, which reached the headlines of the brand stock exchange
                  2. THE INTANGIBLE STRENGTH OF THE CUBAN BIOTECHONOLOGY INDUSTRY
                    1. Modern biotechnology, which arose and was developed through the 1970’s and 1980’s, has been normally established as coming from industrialized countries.
                      1. Novel products are developed, which include
                        1. The preventive vaccine against Neisseria meningitidis type b, with patents granted in several countries
                          1. PPG, a unique product with three patents granted
                            1. The vaccine against Haemophilus influenzae type b, the only commercial vaccine obtained by chemical synthesis
                              1. Heberprot-P®, a unique product with a patent, with a demonstrated high effectiveness in the treatment of diabetic foot ulcers
                              2. been inspected by prestigious regulatory authorities from different countries
                            2. ECONOMIC IMPACT
                              1. Intangible assets in sectors with a potential in intellectual property leads to the proposal of the design of a strategy
                                1. The intangible assets are a substantial part of the economical benefits that a biotech enterprise can receive, even before a product is placed in the market
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