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Stages of the marketing process "Movie Steve Jobs"
- Stage 1: Analysis of the situation
- Environment
- Positioning in the network
- Market
- Distribution network
- Competition
- Product
- Product
- Competition
- Distribution network
- Market
- Positioning in the network
- Environment
- Stage 2: Determination of objectives
- Characteristics of the objectives
- Viables
- Concrete and precise
- In tiempo
- Consensus
- Flexible
- Motivators
- Viables
- Characteristics of the objectives
- Stage 3: Development and selection of strategies
- The process to follow to choose strategies is based on:
- The definition of the target audience
- The general approach and specific objetives of the different marketing variables
- The determination of the budget
- The overall assessment of the plan
- The designation of the responsible
- The designation of the responsible
- The overall assessment of the plan
- The determination of the budget
- The general approach and specific objetives of the different marketing variables
- The definition of the target audience
- The process to follow to choose strategies is based on:
- Stage 4: Action plan
- Tell us about these steps seen in the movie:
- About the product
- About the price
- About the distribution channels
- About the commercial organization
- About integral communication
- About the product
- Tell us about these steps seen in the movie:
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