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22185809
Nintendo Co., Ltd.
Description
shifting from market-competing to market-creating strategy
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shifting from market-competing to market-creating strategy
Mind Map by
Natalia Peña
, updated more than 1 year ago
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Created by
Natalia Peña
over 4 years ago
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Resource summary
Nintendo Co., Ltd.
History
1549 Japan: Playing cards and games was outlawed
1889: Hanafuda or flower card game. Nintendo Koppai.
Legalized card game
Dominant game maker for decades
1959: Cards with Disney Characters
1962: Nintendo went pubic
1972: Nintendo Beam Gun - Partnered with Magnavox Odissey
Electronic toy
High Margin Category
Maganvox: Fist video game console
1983: Nintendos's first console Famicon or NES
A blockbuster
Immagination and innovation
Own characters creation
Created IP
1989: Game boy
Best seller video game in history
Innovating and experimental system
1990: Super Nintendo
Reasonably-priced hardware and imaginative software
1993: HAL Laboratory rescue
Two mega hits: Pokemon and Smash Bros
Competition
1993: Sony released Play station console
102M units sold
$ 300 USD/unit
Nintendo responded: Nintendo 64
33M units sold
$ 200 USD/unit
2001: Microsoft entered X-Box
10M units sold
2002: Play Station 2
155M units sold until 2012
Nintendo countered: Game Cube
13M units sold
Consoles evolution:
Focus on technology
High speed with realistic graphics
High definition sound
Complex and violent games
Adrenaline-fueled
Sport simulation
Expensive to produce
2013: Sony and Microsoft consoles
Ever-faster and realistic gaming
Ultra high definition: Sound and Graphics
Onine gaming, real time chat
2018: Sony 86M Play station 4 units sold. Microsoft 39M u
2007: Apple Smart phones
Games Apps
Wii boom to bust, squeezed by mobile platforms
2012: Wii U type of Tablet. Disaster
*Red Ocean strategies*
Blue Ocean strategy
2004: Nintendo DS. Creating market
Low development cost
Market oriented to people who care passionately about games instead technical features
New Girls market with colour pink
Smash Hit
154M Units sold
2006: Nintendo Wii Casual Games Market "Nintendo Revolution"
Games that anybody can approach
Easy to start
Increase in complexity with player's skill
Wiimote: Controlled by motion instead of buttons
Less cost by reducing graphics and sound
Created brand new market, was not a substitute for the other consoles.
101M Units sold
2016: Pokemon Go Smash Success
Partnered with Pokemon Company and Google and funded Niantic
Augmented reality
Most popular smartphone game
Nintendo produce mobile games
Super Mario Run, Animal Crossing
2017: Nintendo Switch
Reconstructed Market by capturing the best of high powered game consoles and smart phones.
Multiplayers for one Switch
Hybrid system: Portable device and docked system.
2018: under 20M units sold
"Nintendo is mostly competing against itsefl"
Continues to inoovate
Media attachments
Nintendo+Switch (binary/octet-stream)
Nintendo+Co.+Ltd (binary/octet-stream)
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