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2571664
The Marketing Mix
Description
The 4 Ps
No tags specified
product
price
promotion
place
business studies
Mind Map by
Kayan Pang
, updated more than 1 year ago
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Created by
Kayan Pang
over 9 years ago
111
1
0
Resource summary
The Marketing Mix
Product
Product Portfolio/ mix
Product life cycle
Price
Growth factors affecting pricing decisions
Promotion
Promotional activities to enable growth
selecting the promotional mix
Place
Channels of distribution to enable growth
selecting channels of distribution
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