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27961346
Focus groups
Description
We describe what a Focus group is, its purposes, procedure, advantages and uses.
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Mind Map by
Armando Guerrero
, updated more than 1 year ago
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Created by
Armando Guerrero
over 3 years ago
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Resource summary
Focus groups
Definition
a market research method
Usually brings together 5 to 10 people
It has a moderator
Exchange of ideas
Purposes
Different ideas
Attract the public
New developments
Services
Products
Procedure
Definition of the problem
Choice of participants
Client list
References
Events
Advertisements
Selection of observers
Plan the dialogue
Good overview
Clear progress
Open questions
Moderate appropriately
Collect information about the participants
Facilitate interaction
Analyze the results
Advantages
You can get to know the public to whom it is directed closer
They favor the launch of new products
They are useful for the Rebranding process
It allows you to improve through comments.
Uses
Direct Digital Marketing Tactics
Development of any offer or value proposition.
The customer's consumption perspective.
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