Planimetry

It is the presentation of the products in a store or stored
Types of exhibition
1. Horizontal exhibition
  1. Vertical exhibition
    1. Mixed exhibition
      1. Block exhibition
POP
1. Floor space
  1. A decorative element attached to the floor in the hallway of the Point of Sale
    1. Advantage
      1. It is a decorative material and pleasing to the eyeIt
        Brand magnification
        Orient the consumer
    2. Disadvantages
      1. It damages faster
2. Product placement
  1. Process in which we integrate a product into a selected production for clear product visibility as a form of product promotion or brand marketing.
    1. Advantage
      1. Accessibility to all articles
        Controlled stock rotation
        Easy to count the products
    2. Disadvantages
      1. Load instability and even crushing can occur
        FIFO criteria cannot be used
3. Trafic flow
  1. It is a decorative signage element and can be placed somewhere in the product display, Its main function is to attract the attention of the shopper at the Point of Sale.
    1. Advantage
      1. Low cost
        Brand positioning
        Makes our ads available 24 hours a day and one click away
    2. Disadvantages
      1. It has been losing prominence in the face of digital media

Resource summary

	Created by LUZ ESTELLA CARECES CARRILLO over 3 years ago