Google Ads Display Certification

Annotations:

• - Translate a vision for online marketing into a coherent digital marketing strategy.   - Deliver results that get the most from your display advertising investment. - Digital Mtk strategy: develop effective Display strategies and campaigns that achieve specific marketing goals. - Develop a plan to reach new and existing customers- Ensure Display marketing plan is in alignment with digital marketing budget.

1. - Digital Advertising Solution
   1. - It helps you reach the audience and transform them into a valuable customer.
      1. - Drive sales, get leads, increase website visits, influence consideration, build awareness and promote app

         Annotations:

         • - Drive Sales: grow online, in-app, in-person, and over-the-phone sales. - Get Leads: boost conversations by encouraging people to take action. - Increase website visits: get the right people to visit your website. - Influence consideration: encourage people to explore your products and services. - Build awareness: reach a brosd audience and maximize exposure. - Promote your app: increase installs and interactions with your app.
2. Google Ads Principles
   1. 1. Relevance: right people, right time, right message

      Annotations:

      • Google Ads helps you connect with the right people, at the right time, with the right message. Your ads can appear on Google Search, YouTube, and more, just when someone is looking for products or services like yours. You can also customize options, such as keywords and location, to get in front of the most relevant customers.
   2. 2. Control: over your budget, you chose how much to spend, you can change the strategy amd easily adjust your ad/budget

      Annotations:

      • Google Ads gives you complete control over your budget. You choose how much to spend per month, per day, and per ad. Based on your settings, Google Ads uses a lightning-fast auction (um leilao rapido) to determine which ad to show. If you want to change your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign.
   3. 3. Results: measurement tools to understand how your campaigns are performing, measure the volume of sales coming from your digital advertising

      Annotations:

      •    Pay only for results, like clicks to your website or calls to your business. Our measurement tools make it easy to see how your site, apps, and ads are performing. Plus, smart technology lets you create, manage, and optimize your campaigns so you can get the most out of (obter o maximo do) your investment.