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45. People only pay attention to salient cues
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Mind Map on 45. People only pay attention to salient cues, created by Nick Uliano on 21/09/2015.
Mind Map by
Nick Uliano
, updated more than 1 year ago
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Nick Uliano
almost 9 years ago
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Resource summary
45. People only pay attention to salient cues
Salient cues are small attributes such as color, size and shape
People only pay attention to whats needed for the task at hand
For example, pennies are seen everyday, but most of us don't pay attention to small details such as dates, wording and pictures.
People are unconsciously aware that they have limited resources
Therefore, the brain decides what it really needs to pay attention to, and what it can ignore
Remember, when you're design keep salient cues in mind and make them obvious for your audience
And also realize that most people will only pay attention to these cues and not small inconspicuous details
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