TARGET AUDIENCE

TARGET AUDIENCE

PRIMARY AUDIENCE
1. FEMALE
  1. Our target audience will be female. I think this is appropriate because the characters in our film are female and I think this will appeal to the audience of this gender because they can relate and put their selves in the characters positions
2. AGES 14 TO 21
  1. We chose this age range because we feel they will be interested in our storyline
3. CLASSES C2, D AND E
  1. These are the classes which the majority of our target gender and age would fall into. Members of these classes would be able to spend money on our film and also enjoy it.
SECONDARY AUDIENCE
1. MALES
  1. AGES 14 TO 21
  2. CLASSES C2, D AND D
  3. We think that some males of the same class and age as are primary audience would enjoy our film too. This could be because they are watching it with females or because it is of their interest.
2. ADULTS/PARENTS
  1. AGES 22-40
  2. CLASSES C1, C2 AND D
  3. We also think that an older audience will also be interested in our film because the storyline could be suitable for an older age group. Also, like the males, they could just be in the same room as when daughters/siblings etc are watching it.
NICHE AUDIENCE
1. We will be producing our film opening to appeal to a niche audience instead of a mass audience because it will only appeal to a small amount of people

Resource summary

	Created by Claire Walker about 9 years ago