During this time period (1950's) through America
there was lots of questioning and accusations that
you would have been a communist or sympathetic to
communists, therefore meaning that it lacks temporal
validity as it was a time of greater conformity.
Affecting the way in which the participants would
have reacted to the task and each other.
Making people reluctant to stand
out from the crowd, hence
meaning that there was an
increased amount of compliance.
Less generalisable as it was
at a time where more people
would have conformed.
Ecological
Validity
Laboratory Experiment
It is an artificial set up that
could cause artificial results
They may have behaved differently to
how they would have done if they
were around work partners or friends.
It has greater
reproducibility so can be
tested to see if correct.
Meaning it may be more
reliable as you are able to
repeat and check the
findings of Asch.
The procedure was
the same for
everybody.
Lacking in Mundane Realism
The task wasn't a natural task
The results cant be generalised
to other life situations.
Population Validity
All of the 123 participants were
male college students from
America
This was a biased sample
Cannot be
generalised
to how
women,
children or
those whom
are older
would have
reacted.
Use of a bad and
un-generaliseable
sample
Smith and Bond (1998) A
meta-analysis of research
Meta-Analysis of
studies on conformity.
Collectivist countries (such
as Japan) showed greater
conformity than those from
Individualist countries
(such as US and UK)
The impact of cultural variables
on conformity levels was greater
than any other variable (eg.
gender)
Similarities with Asch Study
Conformity was higher
with larger majority
sizes
Conformity was higher with a greater
proportion of female participants
The more ambiguous the task, the higher the
levels of conformity in all of the (individualist
and collectivist)
Limitations
of analysis
Not all cultures are all individualist
people and all collectivist people.
There is participant variability.
Ethical Issues
The participants were told that they were taking part
in a 'vision test', therefore meaning that they have
been deceived of the true intentions of the experiment
Making it more reliable
as they are not playing
up to how they should
be behaving (demand
characteristics)
They weren't told
the full extent of the
experiment
meaning that they
were treated
ethically wrong