4098442
Description
Mind Map by imlearningenglis, updated more than 1 year ago
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Created by imlearningenglis
almost 9 years ago
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Deliberry, a new company with social concerns
- THE SCENE
- Economic crisis
- depressed labour market
- long-term unemployment
- people at risk of social exclusion
- middle-age women
- qualification doesn't matter any more
- qualification doesn't matter any more
- middle-age women
- Pleople struggles to maintain their families
- "mamá shoopers"
- "mamá shoopers"
- Economic crisis
- THE IDEA
- Customers are too busy to do their own food shopping
- will do
- will do
- hire middle-age women, at risk of social exclusion
- through charities, NGO
- through charities, NGO
- Customers are too busy to do their own food shopping
- The Company's plan
- currently only in Barcelona
- plan to launch in Madrid next year
- plan to launch in Madrid next year
- currently only in Barcelona
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