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Daimler Chrysler Post Merger Integration
Description
the merger of Chrysler and DaimlerBenz has not ben a success. this is a quick analysis based on Clemens Hromatka's thesis (2007)
No tags specified
daimlerchrysler
merger
integration
failure
academic
Mind Map by
Gaat je Niets Aan
, updated more than 1 year ago
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Created by
Gaat je Niets Aan
about 9 years ago
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Resource summary
Daimler Chrysler Post Merger Integration
What went wrong in D/C's PMI?
Cultural dispersion US / GE
Daimler:titles, hierarchy, formal processes
Chrysler: informal, flat, direct approachable, can do,
Distrust @ Chrysler
"Daimler colleagues will be privileged"
"Daimler will impose its culture on us"
Daimler's financial managament
Daimler's US GAAP accounting not ready for US shareholders
D/C not listed on S&P500
vulnerability of currency fluctuations
Daimler's HR management
no dual headquarters, just one in GE
different position of labor unions > unequal treatment in case of layoffs
Different compensation policies for executives as well as for workers
unsufficient encouragment and support for face2face meetings
Daimler's Governance
Chaiman's Integration Council (CIC ): uncapable, stopped too early
no replacement of CIC
"Schrempp's Kitchen Kabinet": too small, too limited
PMI team caught up in competition
Daimler's Leadership
CEO Schremp makes presumptuous statements towards Chrysler
"We always saw Chrysler as a division, but we kept that silent silent"
"I will not bother trying to please immature MBA analysts"
No common corporate identity, no proper brand management : "stick to old brands"
Quickly start bidding on asian car firms
What science says re. PMI
ingredients of good PMI
Cultural differences associated with 90% of all acquisitions that fail their objectives [Norburn]
7 rules for successful PMI: vision, leadership, growth, early wins, culture, communication, risk management [Habeck]
Quickly build a new "social tissue" [Morosini]
impact of PMI on merger
PMI has greatest impact on sustainable long term value creation [Hromatka]
x
53% of CEOs: PMI bears the greatest failure risk for mergers [Kearney]
Mega mergers more prone to integrative problems due to a more complex integration process [Hromatka]
What seemed to be right in D/C's PMI
Integration program set-up
Chairman's Integration Council
PMI team
intention: NO closing down of plants or redundancies
Media attachments
a48d26d5-58bc-463a-979c-b6d39ced7c9c.JPG (image/JPG)
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