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418584
The 4p's/Market mix
Description
Good revision for Business Studies.
Mind Map by
jameshenaire
, updated more than 1 year ago
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Created by
jameshenaire
over 10 years ago
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Resource summary
The 4p's/Market mix
Product
Packaging
Accessories
Value
Design
usefullness
Branding
Warrenties
Technology
The boson matrix
Examples
Coca-Cola
Heppy Shopper Stores
Shop's Own Brand Chcolate
Heinz Tomato Ketchup
Product life cycle
Saturation
Maturity
Growth
Decline
Introduction
Price
Skimming
penetration
Loss leader
psycological
Cost plus
Place
Peer to peer
Wholesale
Multi channel
Internet
Retail
Direct sales
Promotion.
Special offers
free gifts
Joint ventures
Endorsments
Competitions
Posters
Direct mailing
Media attachments
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