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4997969
pasos para diseñar una estrategia de marketing
Description
es el acto de dividir un mercado en segmentos de compradores con diferentes necesidades.
No tags specified
segmentacion de mercado
Mind Map by
Kleysi Lopez
, updated more than 1 year ago
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Created by
Kleysi Lopez
over 8 years ago
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Resource summary
pasos para diseñar una estrategia de marketing
segmentacion de mercado
es el acto de dividir un mercado en diferentes segmentos de compradores con diferentes necesidades
seleccion del mercado meta
consiste en evaluar y elegir un segmento el que le paresca mas atractivo para satisfacer.
diferenciacion
implica hacer diferencias reales en la oferta de mercado
posicionamiento
consiste en colocar la oferta de mercado en la mente de los consumidores
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