5810259
Description
Mind Map by maisie ingram, updated more than 1 year ago
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Created by maisie ingram
over 8 years ago
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Key Concepts media
- Synergy; When a record company works
with another media comapny to
promote 2 products simutaneously.
- Technological convergence; When
multiple technologies merge into new
technologies.
- Above the line advertising; promotes
carried out through mass media
such as television and radio ECT
- Below the line advertising; By direct
means of advertising through such
as direct email or postal mail.
- Parent Label; Main label company owning
a small label company
- Subsidiary Label: Record label which is owned
by another larger label
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