It is possible for entrepreneurship to occur
inside large organisations...and that
people in them may be entrepreneurs
Process whereby an individual/group of
individuals, in association/instigate
renewal/innovation within that orgnaisation
The process whereby the firms engage
in diversification through internal
development (Cavin and Slevin, 1989)
Drivers
CE is about rejuvenating and
revitalising existing firms
CE is a driver of a new businesses
within on-going enterprises through:
Innovation
Joint ventures/acquisitions
Strategic
renewal
Product, process,
administrative innovaions
Diversification
Individuals ideas transformed
into collective action
Internal/External
corporate venturing
Intrapreneurs
"Entrepreneurs who operate inside an established
organisation, they're called this because of the special
circumstances that attend building a startup within a larger
company" (Ries, 2011: 26-27)
Many have characteristics common
with independent entrepreneurs,
but their wants may differ