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6857678
Audience profiling
Description
AS level Media Studies Mind Map on Audience profiling, created by Kyra-Mai Green on 01/11/2016.
No tags specified
media studies
as level
Mind Map by
Kyra-Mai Green
, updated more than 1 year ago
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Created by
Kyra-Mai Green
almost 8 years ago
192
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Resource summary
Audience profiling
Demographics
Hope
Lower-Class
Unemployed
Oppressed
Rhythm and Blues
Links
Lifestyle Segmentation
BUPPIE (Black urban professional)
rapping
YUPPIE (Young urban professional)
The explorer
OPF (One parent family)
Domestic
In need of security
Needing something new
The Mainstream
WIIFM (What's in it for me?)
No hope for succeeding
The Struggler
Family
Students
Escapism
Young-Adults
Personal Identity
Semi-Skilled
Role Models
Uses and gratification
Manual Workers
Black
Multi-Gender
Emotional Release
Social Solidarity
Group E or D
Aspiring
Chav
Psychographics
Brand Loyalty
Minimum Income
Rough
Rural
Secondary Education
Heterosexual
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