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33. People Process Information Best InStory Form

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Telling stories is the best way for people to process information. Evoking emotions and to engage.
Ranary Mey
Mind Map by Ranary Mey, updated more than 1 year ago
Ranary Mey
Created by Ranary Mey about 8 years ago
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Resource summary

33. People Process Information Best InStory Form
  1. TRIED-AND-TRUE STORY FORMATS
    1. CLASSIC STORIES
      1. The Great Journey
        1. Coming of Age
          1. The Sacrifice
            1. The Epic Battle
              1. The Fall from Grace
          2. Love
            1. Fate
              1. Revenge
                1. The Trick
                  1. Mystery
          3. STORIES IMPLY CAUSATION
            1. STORIES ARE IMPORTANT IN ALL COMMUNICATIONS
              1. Takeaways
                1. Stories are the natural way people process information.
                  1. Use a story if you want people to make a causal leap.
                    1. Stories aren’t just for fun. No matter how dry you think your information is, using stories will make it understandable, interesting, and memorable.
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