Richard Dyer's Star Theory

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A2 Media Studies Mind Map on Richard Dyer's Star Theory, created by Olamide Ajisafe on 16/01/2017.
Olamide Ajisafe
Mind Map by Olamide Ajisafe, updated more than 1 year ago
Olamide Ajisafe
Created by Olamide Ajisafe almost 8 years ago
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Resource summary

Richard Dyer's Star Theory
  1. The Star as a construction
    1. This suggests that an Artist is a construct created from scratch by a Record label through advertising, marketing and brand image.
      1. We somewhat tried to avoid this theory by attemoting to portray our artist as a sympathetic human being rather than a fake person. One way that we attempted to do this was by arranging for our Artist to perform at a charity event in the hopes that it would reveal her sympathetic side. Other Artists such as Beyonce have also used this technique
    2. The Star as a commodity
      1. This suggests that artists are created by Record labels purely for profit.
        1. Our Artist's branding is used to sell merchandise. By putting Layla's name and face on items of clothing we encourage fans to buy these items and can sell them for large amounts of profit simply due to their presence
      2. The Star as an ideology
        1. This theory suggests that Artists tend to represent a particular culture or mindset that target audience members feel that they can relate to.
          1. Our Artist represents an ethnic minority group. This means that she is able to act as a role model for the black community and can be seen as a member of this community, whilst still being put on a higher pedastal than average citizens
            1. Other Artists such as Beyonce have also become a symbol for this community and often speak out on issues concerning them. For example, at Beyonce's Superbowl performance she had dancers dressed as the political group the Black Panthers and sang lyrics concerning police brutality. This political voice for a community is also something that we tried to achieve such as when we used the political hashtag #BLM on the inside of our Digipak as it is for the rights of Black People.
            2. Layla represents London culture. One way that she uses this to appeal to her fans is by postsing Instagrams of herself around the city. These are places that fans may recognise and may result in them being able to relate to our artist
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