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867098
Description
Mind Map on Untitled, created by annybooh on 13/05/2014.
Mind Map by
annybooh
, updated more than 1 year ago
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Created by
annybooh
over 10 years ago
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Resource summary
¿Qué es publicidad?
David Potter
"Institución de control social por su influencia en la sociedad."
Institución: Cosa establecida o fundada.
Eulario Ferrer
"Forma intencional de dar a conocer algo, de manera sugestiva, satisfaciendo necesidades o deseos.
Sugestiva: Sugerente o atrayente.
Bunett
"Disciplina que usa la persuación para comprar un objeto o servicio."
Persuación: Convencer a alguien para que crea o haga algo.
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