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8708790
Matriz BCG
Description
Mind Map on Matriz BCG, created by Gustavo Laporte on 28/04/2017.
Mind Map by
Gustavo Laporte
, updated more than 1 year ago
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Created by
Gustavo Laporte
over 7 years ago
12
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0
Resource summary
Matriz BCG
VACA LEITEIRA
POUCO INVESTIMENTO
TAXA DE CRESCIMENTO MODERADA
Base de Receita
GERAÇÃO DE CAIXA ELEVADO
ESTRELA
TAXA DE CRESCIMENTO ALTA
CONTÍNUOS INVESTIMENTOS
PROMESSA DE SE TORNAR UMA VACA LEITEIRA
ABACAXI
TAXA DE CRESCIMENTO AUSENTE / INEXPRESSIVA
PODE GERAR PREJUÍZO PARA EMPRESA
EMPRESA DEVERÁ DESCONTINUÁ-LOS
INTERROGAÇÃO
BAIXA PARTICIPAÇÃO DE MERCADO
ATENDEM UM MERCADO COM TAXA DE CRESCIMENTO ALTA
DEVERÁ SER UMA ESCOLHA
INVESTIR
PODE SE TORNAR UMA ESTRELA
ABANDONAR
PARA NÃO SE TORNAR UM ABACAXI
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