Material planning,
finance,
administration, HR
and IT
Manufactures products for the US
and export markets and its
warehouse manages product
distribution for the central US and
internet retailers
GBI Europe
Heidilburg,
Germany
R&D and
Manufacture
for Europe
San Diego Warehouse
West Coast
Distribution and
Asia Exports
Miami Warehouse
East Coast
Distribution and
Latin America
Exports
Product Strategy
Professional and Deluxe
Professional
Deluxe
Manufacturing Strategy
Dallas
Heidilburg
three assembly
lines and can
produce around
1000 bikes per year
Total production
capacity is roughly
6000 bikes per year,
but can be increased
by 15%-20% by using
overtime hours and
part-time workers.
Distribution Network
GBI sells its bikes exclusively
through well-known and
respected Independent Bicycle
Dealers (IBDs)
GBI has embraced
the Internet primarily
as an information
channel
Partner Network
GBI has established an extensive partner operation to ensure process
continuity between GBI and its partners to deliver best-in-class
products for its customers. Special attention has been paid to nurturing
strong relationships with suppliers and GBI is generally the largest
customer of its main suppliers.
IT Strategy
During 2009, GBI integrated a shared
services model for all IT functions,
located in the Dallas office. Along with
this move to centralized IT, GBI also
implemented SAP ERP (version 6.0).