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Habitual
Limited
Extended
Brand in Evoked Set
Brand not in evoked set
Maintain Attention to product quality Distribution Ads strategy Product development POP
CaptureConstant supply & quality
Disrupt Attention-attractive Free samples Packaging POP Comparative ads
Intercept Attractive ads Price info Free sample product impovement curiosity
Acceptance Long term ads (not sell brand) Customer seeking brand
Extensive Sale personal Webpage (well) POP Pamphlets
New Page
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