Flashcards
Marketing Key Terms
Cards in this deck (8)
- 1market shareThe percentage (%) of all the sales within a market that are held by one product or brand.
- 2Cash CowA product or brand that has a high share of a declining market as analysed in the Boston Matrix.
- 3DogLittle or no market share in a market with low or no growth.
- 4Boston MatrixA way to analyse the product portfolio of a business in terms of market share and market growth.
- 5market growthThe expansion of a market; sales are growing.
- 6cashflowThe movement of cash into and out of a business. A business has to manage this so that it does not run out of money.
- 7extension strategyA plan to lengthen a product’s lifecycle.
- 8maturityThe stage in a product’s life cycle where sales are at their highest and where profits will begin to fall.
Information
- Description
- Covers all aspects of marketing for Unit 1 and Unit 3 Edexcel GCSE Business
- Created by
- Hils Slocombe · Feb 2015
- Updated
- Apr 6, 2018
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