70035
Description
Note by Steve Hiscock, updated more than 1 year ago
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Created by Steve Hiscock
over 11 years ago
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Page 1
Forces/ reasons for… –Globalisation –Keeping the family business afloat Forces/ reasons against… –Risk of moving into a new market –Lack of marketing expertise –Core values of the traditional business Triggers… Globalisation –Biggest financial loss in company's history
Triggers
Triggers for Change
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