BBS Online advertising

PPC (Pay per click)

Email (Bulk) Marketing

Leaflet drop around local houses

Newspaper advertisement

Web banners and pop-up adverts

This is an online 'Search Engine Results Page Add' that shows the date at which a company uploaded the add. The higher the add appears, the more recently it has been uploaded to Google.

This is an example of a bulk email which companies send out to lots of people in the hope that they then view their website and buy things.

This is an example of an online 'Search Engine Results Page Add'. Companies sign up with the search engines like Google and pay to have their product appear at the top of the results pages when people type in certain key words.

Captures the attention of the target market through the use of design features (colour, layout, graphics, animation)

Is very small so that it does not take up a lot of space on the website.

Retains consumers’ interest. For example, by directing consumers to additional interactive information about a product, such as a video demonstration of a product.

Has a celebrity on the add so that it will get more customers.

The information loads quickly to make sure that viewers don’t lose interest.

Email marketing - sending bulk messages to current and potential customers to advertise a product or service.

A search engine ads result page - paying to be listed at the top of the results page on search engines such as Google.

Banner and pop-up advertisement - an advertisement from another company that appear on the page of another site trying to catch your attention to their products.

It takes a lot of time to send all of the emails

It is very expensive sending bulk emails.

It can give the company sending the bulk mails a bad reputation.

The majority of the emails are just deleted without being read

Fills up peoples in boxes so they may just ad the company email to the 'Spam' or 'Junk' list. Emails will then go to the spam or junk folder instead of the in box.

Online data storage (ODS)

Pay per buy advertising (PPB)

Pay per click advertising (PPC)

You can advertise on many different websites at once without having to have numerous websites of your own. Other companies will also accept and display your PPC advert because they get a percentage of the sales made.

You will generate more jobs for your webdesigners because they will have to make more graphics and banners to go on other peoples websites

You get to pay lots of people a percentage of your profits because someone has clicked on one of your companies PPC adverts and then come on to your site to hopefully buy something.

Google™ AdWords

iCloud

Yahoo! Search Marketing

Microsoft ® adCenter

Amazon