16830049
Description
Quiz by Yasmin-Lee Collins, updated more than 1 year ago
|
Created by Yasmin-Lee Collins
almost 6 years ago
|
|
Question 1
Question
Which two columns on the Program Performance Report are calculated using acquisition program?
Answer
-
A. New Names
-
B. Total Members
-
C. Revenue per New Name
-
D. Cost per Member (USD)
-
E. Cost per New Name (USD)
-
F. Revenue per Member (USD)
Question 2
Question
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
Answer
-
A. The report will return an error for cost per success.
-
B. The report will return a null value for cost per success.
-
C. The report will identify the last program status as a success and calculate based on that.
-
D. The report will identify the first program status as a success and calculate based on that.
Question 3
Question
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate.
Which report should be used?
Answer
-
A. Form Conversion Report
-
B. Event Registration Report
-
C. Landing Page Activity Report
-
D. Landing Page Performance Report
Question 4
Question
Which of the following is not a report that's available in Marketo?
Answer
-
People Performance Report
-
Form Fill Report
-
Email Performance
-
Email Link Performance
-
People by Revenue Stage Report
Question 5
Question
What are the benefits of creating a report subscription in Marketo?
Answer
-
Enables you to download the report whenever you need to
-
Enables you to automate the delivery of reports to the recipients of your choosing on a pre-selected day and frequency
-
Enables people who are not Marketo users to login and view the report
-
It's a great way to share results and stats with everyone
Question 6
Question
What is the definition of a People Performance Report
Answer
-
A People Performance Report allows you to view how many leads are in your database
-
A People Performance Report measures the growth of your database over time.
-
A People Performance Report gives you all the insights into how the leads are performing against your campaigns
-
A People Performance Report gives you stats on the individual links in your emails.
Question 7
Question
My Reports are visible to all users in that workspace
Answer
- True
- False
Question 8
Question
What are the two seperate but associated sections in Email Insights?
Answer
-
Performance
-
Sends
-
Analytics
-
Email Stats
Question 9
Question
What would you be able to do when using Email Insights Analytics Overview?
Answer
-
Combine all review all campaign statistics over the past year
-
Explore all landing page activity
-
Create a report based on all email and delivery engagement for individual leads
-
Explore aggregate data for email delivery and engagement.
Question 10
Question
What are you not able to do when creating a Marketo report in Marketing Activities?
Answer
-
Filter your report with a smart list
-
Re-order report columns
-
Combine two reports together to compare stats
-
Filter the report by a given timeframe
Want to create your own Quizzes for free with GoConqr? Learn more.