Public relations research

Description

Quiz on Public relations research, created by Ciara Byrne on 21/05/2015.
Ciara Byrne
Quiz by Ciara Byrne, updated more than 1 year ago
Ciara Byrne
Created by Ciara Byrne over 9 years ago
25
0

Resource summary

Question 1

Question
The complete data is commonly referred to as?
Answer
  • Sample
  • Quantative
  • Population
  • Qualatitive

Question 2

Question
A selection from the entire data is known as?
Answer
  • Sample
  • Qualitative
  • Quantitative
  • Population

Question 3

Question
What are the four stages in the research process?
Answer
  • Research design phase
  • Data analysing
  • Research reporting
  • Data collection
  • Qualitative and quantative research
  • Decide population

Question 4

Question
What are the types of non-probability sampling?
Answer
  • Convenience
  • Quota
  • Simple random
  • Stratified sample

Question 5

Question
Which sampling technique attempts to obtain a sample of convenient elements (individuals or items). The selection of sampling units is left primarily to the interviewer.
Answer
  • Quota
  • Convenience
  • Stratified
  • Simple random

Question 6

Question
A probability sampling technique in which each element has a known and equal probability of selection Which method ensures every element is selected independently of every other element, and the sample is drawn by a random procedure from a sampling frame A sampling frame is a list of the target population
Answer
  • Simple random
  • Stratified
  • Quota
  • Convenience

Question 7

Question
Which method ensures the items in the population or frame are first subdivided into separate subpopulations or strata, according to some common characteristic
Answer
  • Stratified
  • Simple random
  • Convenience
  • Quota
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