-Joy, sadness, contempt, fear, disgust, surprise, and anger.
-Emotions are expressed through gestures
-Moods last longer then emotions
-Attitudes are more cognitive
7 Universal Emotions
Slide 2
-We mirror one another's emotion
-If your design has a sad element, it may negatively affect your user's emotion
-Keep your users facial expression in mind when designing. If a user has to squint to read it could create a permanent frown the will make the user sad.
-Media with someone smiling can positively effect your user
Emotions and Muscles are connected
Slide 3
Data is weaker than Anecdotes
-Information that emotionally effects user is remembered better
-Use anecdotes instead of data
-Give a message that invokes emotion or empathy
Slide 4
Smell evokes emotion and memories
-A smell can remind you of past experiences both good or bad
-Companies often use smell to persuade their users to interact a certain way
Slide 5
People like suprises
-There are good and bad surprises, but our brains react in a somewhat similar way for both experiences
-New things capture the user's attention
-New change makes people try new things and return to your clients business
Slide 6
Busy people are happier
-People don't like to be at idle
-People like to complete tasks that don't seem like busy work
-People who are busy are happier
-If you make people wait, give them something to do
Slide 7
Pastoral scenes
-People desire beauty in their lives
-Use pastoral scenes in your design to give user since of nature on the web
Slide 8
Look and Feel can indicate trust
-Content us more important than design
-Sites owned or ran by well known or respected organizations are trusted easier than others
-People make quick trust decisions when visiting a site
-The first indicator of trust is the design (color, layout, etc.)
-Second and most important indicator of trust is the content of the design
Slide 9
Music releases Dopamine
-Music can be pleasurable
-Music effects people differently so be sure to know your audience
-Letting your users add music to your design's experience is a good way to engage them and could become addictive for them
Slide 10
People like Difficult
-If something is hard to obtain or achieve people feel it has worth
-People like groups they have to endure hardships to join
-A scarcity of people means you are "one of the few" which tends to be a good feeling for people
Slide 11
People Overestimate
-People don't know what the future holds
-People remain close to the same happiness level the majority of their life no matter what negative or positive events happen in their lifetime.
-People tend to overestimate the way they will feel about events that will happen in their life
Slide 12
Emotion before and after an event
-People tend to be more positive before and after an even more so than during the event
-When designing draw out the planning (if the user is prompted to plan a trip or vacation) phase because it will excite the user.
-User feedback to interaction will be more positive a few days after the interaction
Slide 13
Familiarity helps Sadness
-People are willing to try new things when they are in a happy mood
-People like familiarity when sad
-Craving for familiarity is directly tied to fear of loss
-Brands give people closure
-A message of fear or loss may be good for a seasoned brand
-A message of fun or happiness is good for a new brand