BTEC CREATIVE MEDIA PRODUCTION UNIT 1 REVISION

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In this revision guide you will look at : audience theories communication of meaning types of research media products platforms and devices technology and consumption media products and processes regulatory bodies interpreting data reading meaning sound and lighting

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Revision Guide Unit 1

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https://www.youtube.com/watch?v=TPvWeKQYQpg (Embed)

THE PRODUCTION PROCESSES

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Caption: : download this guide for quick revision opportunities

Quick Revision Aid

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What is ‘Media’?

Spend 2 minutes and come up with a list of everything you consider ‘Media’. L.O: To be able to understand how media is constructedThe media tries to present what is real but what tends to happen is visual ‘refraction’. A media theorist Jean Baudrillard calls this ‘hyper reality’ in which the media creates an artificial or heightened reality The Media has been ‘constructed’ – very few can decode the messages!

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Caption: : Images are manipulated to give a heightened sense of perfection. The image on the right is seemingly a real image of Brittany Murphy. However it is clear that this is an artificially constructed image of the actor. This is a refracted version of Brittany Murphy

REFRACTION

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Nearly every person and company today uses digital media to access information, entertainment, marketing or social networks.This was not always the case. Analogue or DigitalAnalogueIn the late 1970s, one of the most exciting things you could own was a digital watch. Instead of trying to figure out the time from slowly rotating hands, you simply read the numbers off a digital display.In analog technology, a wave is recorded or used in its original form. as in an analog tape recorder, a signal is taken straight from the microphone and laid onto tape. The wave from the microphone is an analog wave, that wave on the tape can be read, amplified and sent to a speaker to produce the sound. In digital technology, the analog wave is sampled at some interval, and then turned into numbers that are stored in the digital device. On a CD, the sampling rate is 44,000 samples per second. So on a CD, there are 44,000 numbers stored per second of music. To hear the music, the numbers are turned into a voltage wave that approximates the original wave.

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Caption: : Can you name four types of Analogue devices?

Analogue or Digital