10677940
Descripción
Test por Chris Tench, actualizado hace más de 1 año
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Creado por Chris Tench
hace casi 7 años
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Pregunta 1
Pregunta
Which of these is an example of traditional marketing
Respuesta
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Social media
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Movie poster
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Pop-up adverts
Pregunta 2
Pregunta
Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.
Respuesta
- True
- False
Pregunta 3
Pregunta
Which of these is an advantage of owning an independent media company?
Respuesta
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You can use synergy to advertise your products
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It gives you more freedom over who you work with
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You usually work with a smaller budget
Pregunta 4
Pregunta
Which of the following could be considered 'below-the-line' advertising methods?
Respuesta
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Emailing website subscribers
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Advertising on the radio
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A TV interview with a movie star
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Personalised pop-up adverts
Pregunta 5
Pregunta
When Disney produced 'Star Wars - The Force Awakens' they used one of their [blank_start]subsidiary[blank_end] companies so advertise the film. Using their media network, [blank_start]ESPN[blank_end] they premiered a [blank_start]trailer[blank_end] for the film. This is an example of using [blank_start]cross[blank_end] media promotion, also known as [blank_start]synergy[blank_end].
Respuesta
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subsidiary
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ESPN
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trailer
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cross
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synergy
Pregunta 6
Pregunta
Commercial companies exist to serve the public. They are NOT for profit.
Respuesta
- True
- False
Pregunta 7
Pregunta
Which of the following is an example of a public service broadcaster?
Respuesta
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Sky TV
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ITV
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BBC
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