12939179
Descripción
Test por Savvy Individuals, actualizado hace más de 1 año
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Creado por Savvy Individuals
hace más de 6 años
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Pregunta 1
Pregunta
Which of the following is true of channel conflict?
Respuesta
-
It always has a negative effect on the members of a channel.
-
It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
-
It mixes elements of cooperation and competition between two partners who work together on the same initiative.
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It does not occur when multiple distribution channels are used.
Pregunta 2
Pregunta
The major characteristic that is used to differentiate intermediaries from one another is whether they:
Respuesta
-
create specialization of labor.
-
create economies of scale.
-
raise profit margins for independent middlemen.
-
take title to the products they sell.
Pregunta 3
Pregunta
Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
Respuesta
-
Transactional functions
-
Research functions
-
Logistical functions
-
Financing functions
Pregunta 4
Pregunta
Which of the following is true of nontraditional channels?
Respuesta
-
They detract from the profitability of the primary and secondary channels controlled by a business.
-
They are used to sell stolen or counterfeited products.
-
They enable a consumer to return a product when it reaches the end of its useful life.
-
They help differentiate a firm's product from the competition.
Pregunta 5
Pregunta
Which of the following is true of the facilitating function performed by intermediaries?
Respuesta
-
It involves explaining a product's features, advantages, and benefits.
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It includes transportation and storage of assets.
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It includes research and financing.
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It involves communicating with prospective buyers to make them aware of existing products.
Pregunta 6
Pregunta
Which of the following is a difference between a retailer channel and a wholesaler channel?
Respuesta
-
A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
-
A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
-
A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
-
A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
Pregunta 7
Pregunta
Which of the following is a difference between vertical conflict and horizontal conflict?
Respuesta
-
Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
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Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
-
Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
-
Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
Pregunta 8
Pregunta
A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.
Respuesta
-
market grouping
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common trade alliance
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retailer monopoly
-
marketing channel
Pregunta 9
Pregunta
_____ negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving a product from themanufacturer into the hands of the final consumer.
Respuesta
-
Channel members
-
Laggards
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Millennials
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Early adopters
Pregunta 10
Pregunta
Retailers play a role in making distribution simpler by reducing the number of transactions required by consumers to make a purchase and by making an assortment of goods available in one location. This is called _____.
Respuesta
-
forward integration
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contact efficiency
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sorting
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reciprocity
Pregunta 11
Pregunta
Phoenix Automated Retail Services specializes in DVD rentals via automated retail kiosks. If consumers want a particular DVD, they can rent it from Phoenix instead of searching for it in various production studios. Phoenix therefore provides _____ for both consumers and the production studios.
Respuesta
-
contact efficiency
-
reciprocity
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synergy
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forward integration
Pregunta 12
Pregunta
Indigo Blue Inc. is a distributor of equipment, component parts, and supplies in the United States. It has an ownership title to all its products. These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers. Based on this information, Indigo Blue Inc. is an example of a(n) _____.
Respuesta
-
agent
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merchant wholesaler
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retailer
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government buyer
Pregunta 13
Pregunta
Roubov Inc. is a chain of American department stores that sells clothing, furniture, home appliances, and toys .It buys its goods in large quantities directly from a manufacturer. Based on this information, Roubov Inc. most likely makes use of a(n) _____.
Respuesta
-
retailer channel
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wholesaler channel
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agent channel
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direct channel
Pregunta 14
Pregunta
A _____ channel enables a consumer to return a product when it reaches the end of its useful life.
Respuesta
-
gray marketing
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reverse
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nontraditional
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traditional
Pregunta 15
Pregunta
Red Chilly Productions, a production studio based in the United States, decides to make a major change in its distribution strategy. It withdraws contracts from its retail partners and begins to operate its own rental store. This results in its retail partners filing several lawsuits against the company. This scenario is an example of _____.
Respuesta
-
bilateral monopoly
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dual distribution
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horizontal conflict
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retailer monopoly
Pregunta 16
Pregunta
_____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.
Respuesta
-
Intensive distribution
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Passive opportunism
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Co-opetition
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Cooperation
Pregunta 17
Pregunta
Which of the following is true of channel conflict?
Respuesta
-
It always has a negative effect on the members of a channel.
-
It is often caused by an unwillingness of traditional channel members to keep up with the changing times.
-
It mixes elements of cooperation and competition between two partners who work together on the same initiative.
-
It does not occur when multiple distribution channels are used.
Pregunta 18
Pregunta
The major characteristic that is used to differentiate intermediaries from one another is whether they:
Respuesta
-
create specialization of labor.
-
create economies of scale.
-
raise profit margins for independent middlemen.
-
take title to the products they sell.
Pregunta 19
Pregunta
Mezjo Inc. is a video store that sells DVDs and also sells popcorn, candy, soft drinks, and entertainment publications. It stores all of these products in separate warehouses and uses different modes of transportation to deliver them. Which of the following functions is described in this scenario?
Respuesta
-
Transactional functions
-
Research functions
-
Logistical functions
-
Financing functions
Pregunta 20
Pregunta
Which of the following is true of nontraditional channels?
Respuesta
-
They detract from the profitability of the primary and secondary channels controlled by a business.
-
They are used to sell stolen or counterfeited products.
-
They enable a consumer to return a product when it reaches the end of its useful life.
-
They help differentiate a firm's product from the competition.
Pregunta 21
Pregunta
Which of the following is true of the facilitating function performed by intermediaries?
Respuesta
-
It involves explaining a product's features, advantages, and benefits.
-
It includes transportation and storage of assets.
-
It includes research and financing.
-
It involves communicating with prospective buyers to make them aware of existing products.
Pregunta 22
Pregunta
Which of the following is a difference between a retailer channel and a wholesaler channel?
Respuesta
-
A retailer channel is most common when the retailer is large and can buy in large quantities, while a wholesaler channel is commonly used for low-cost items that are frequently purchased.
-
A retailer channel must be organized and managed as a group, while a wholesaler channel must be managed individually.
-
A retailer channel helps differentiate a firm's final product from the competition, while a wholesaler channel does not.
-
A retailer channel enables a retailer to use another manufacturer's already-established product, while a wholesaler channel does not.
Pregunta 23
Pregunta
Which of the following is a difference between vertical conflict and horizontal conflict?
Respuesta
-
Vertical conflict occurs between different levels in a marketing channel, while horizontal conflict occurs among channel members on the same level.
-
Vertical conflict is found when manufacturers practice multiple distribution strategies, while horizontal conflict is found when manufacturers practice a single distribution strategy.
-
Vertical conflict occurs when a wholesaler chooses to bypass a producer, while horizontal conflict occurs when a producer chooses to bypass a wholesaler.
-
Vertical conflict is primarily characterized by lying and breaking contractual agreements, while horizontal conflict is primarily characterized by hiding and withholding information.
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