Google AdWords Fundamentals

Descripción

AdWords Fundamentals Test
Ibrahim Mohamed
Test por Ibrahim Mohamed, actualizado hace más de 1 año
Ibrahim Mohamed
Creado por Ibrahim Mohamed hace casi 6 años
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Resumen del Recurso

Pregunta 1

Pregunta
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Respuesta
  • generate many clicks and conversions
  • generate many impressions and very few conversions
  • contain more than two words in the phrase
  • contain words that are duplicated in a display campaign

Pregunta 2

Pregunta
What is a benefit of online advertising with Google AdWords?
Respuesta
  • Advertisers can identify the Internet Protocol (IP) address of users who are searching for products
  • Ads can include up to 50 characters for the first three lines of ad text
  • Ads are displayed to users who are searching for a particular product of service
  • Advertisers can pay to place their websites in the natural search results
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