1474540
Reseña de GoConqr
Great quiz looking at business studies and marketing techniques used including aim of advertising and questions around that
Test por Harriet Glover, actualizado hace más de 1 año
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Creado por Harriet Glover
hace alrededor de 10 años
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Pregunta 1
Pregunta
What does the first A stand for in AIDA?
Respuesta
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Attention
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Advertisement
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Action
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appeal
Pregunta 2
Pregunta
What are the 4 stages of the product life cycle?
Respuesta
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growth, maturity, introduction, decline
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maturity, introduction, growth, decline
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introduction, growth, maturity, decline
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introduction, maturity, growth, decline
Pregunta 3
Pregunta
Tick the correct box for the quantitative method of market research.
Respuesta
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questionnaires
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interviews
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experiments
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observations
Pregunta 4
Pregunta
What does the S stand for in SWOT?
Respuesta
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saturated
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strengths
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segment
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socio
Pregunta 5
Pregunta
which of the following is a need?
Respuesta
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The new iPhone
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Snickers chocolate bar
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Water
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Lipstick by mac
Pregunta 6
Pregunta
Which of the following is NOT an extension strategy?
Respuesta
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New advertising campaign
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New overseas market
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Improved version of the original product
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Questionnaires
Pregunta 7
Pregunta
What does NOT create brand loyalty?
Respuesta
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loyalty cards
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after-sales service
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Price reductions *discount on your next purchase*
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Free samples
Pregunta 8
Pregunta
How do you calculate profit?
Respuesta
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sales revenue + cost
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sales revenue - cost
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cost - sales revenue
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sales revenue / cost
Pregunta 9
Pregunta
What is an example of elastic demand?
Respuesta
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price increases, demand decreases.
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price increases, demand increases.
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price decreases, demand decreases.
Pregunta 10
Pregunta
Nike just released a new advertisement, It was about their brand new indoor shoe. What is their main aim of advertising here?
Respuesta
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Inform
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Improve company image
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Introduce
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compete
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