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Marketing Lecture 3

Descripción

IWBZ BWL Test sobre Marketing Lecture 3, creado por odessa m el 11/02/2019.
odessa m
Test por odessa m , actualizado hace más de 1 año
odessa m
Creado por odessa m hace casi 6 años
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Resumen del Recurso

Pregunta 1

Pregunta
Consumer buyer behavior : buying behavior of final consumers (for personal consumption )
Respuesta
  • True
  • False

Pregunta 2

Pregunta
Consumer market: only individuals, excluding households, that buy goods for personal consumption
Respuesta
  • True
  • False

Pregunta 3

Pregunta
Culture?
Respuesta
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Pregunta 4

Pregunta
Subculture?
Respuesta
  • relatively permanent and ordered divisions in a society whose members share similar values
  • group of people with shared value system bases on common life experience
  • set of basic values, wants, etc. learned by a member of society from family, other important institution

Pregunta 5

Pregunta
Social Class?
Respuesta
  • set of basic values, wants, etc. learned by a member of society from family, other important institution
  • group of people with shared value system bases on common life experience
  • relatively permanent and ordered divisions in a society whose members share similar values

Pregunta 6

Pregunta
A group is one or more people who interact to accomplish goals
Respuesta
  • True
  • False

Pregunta 7

Pregunta
Reference Group: actual, no imaginary, individual or group conceived of having significant relevance upon an individuals evaluations
Respuesta
  • True
  • False

Pregunta 8

Pregunta
Opinion leader: person outside a reference group who exerts social influence on others
Respuesta
  • True
  • False

Pregunta 9

Pregunta
Word-of-mouth influence: impact of personal words of trusted and other consumers on buying behavior
Respuesta
  • True
  • False

Pregunta 10

Pregunta
Online social networks are online social communities
Respuesta
  • True
  • False

Pregunta 11

Pregunta
Buying is often
Respuesta
  • age-related
  • life cyle-realted
  • health -related

Pregunta 12

Pregunta
Lifestyle: A person´s pattern of living as expressed in his activities
Respuesta
  • True
  • False

Pregunta 13

Pregunta
Personality: unique psychological characteristics
Respuesta
  • True
  • False

Pregunta 14

Pregunta
Self-concept: Beliefs a person holds about someone lessees attributes
Respuesta
  • True
  • False

Pregunta 15

Pregunta
Motive (drive): need that is sufficiently pressing to direct the person to seek satisfaction of the need
Respuesta
  • True
  • False

Pregunta 16

Pregunta
Perception: process by which people select, organize and interpret information to form meaningful picture of the world
Respuesta
  • True
  • False

Pregunta 17

Pregunta
Perception is not selective
Respuesta
  • True
  • False

Pregunta 18

Pregunta
Learning: changing in an individuals behavior arising from experience
Respuesta
  • True
  • False

Pregunta 19

Pregunta
Belief: descriptive thought that a persons holds about something
Respuesta
  • True
  • False

Pregunta 20

Pregunta
Attitude: A persons tendencies toward an object or idea
Respuesta
  • True
  • False

Pregunta 21

Pregunta
Complex buying behavior?
Respuesta
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Pregunta 22

Pregunta
Dissonance-reducing buying behavior?
Respuesta
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Pregunta 23

Pregunta
Habitual buying behavior?
Respuesta
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands

Pregunta 24

Pregunta
Variety-seeking buying behavior?
Respuesta
  • Consumer buying behavior characterized by high consumer involvement and significant differences among brands
  • Consumer buying behavior characterized by high involvement but few perceived differences among brands
  • Consumer buying behavior characterized by low- consumer involvement and few significantly perceived brand differences
  • Consumer buying behavior characterized by low consumer involvement but significant perceived brand differences

Pregunta 25

Pregunta
How many stages does the Buyer Decision Process involves?
Respuesta
  • 3
  • 4
  • 5

Pregunta 26

Pregunta
Need recognition: first of buyer decision process; consumer recognizes a problem or need
Respuesta
  • True
  • False

Pregunta 27

Pregunta
The information search is not a stage of the buyer decision process
Respuesta
  • True
  • False

Pregunta 28

Pregunta
Alternative evaluation: consumers uses information to evaluate alternative brands
Respuesta
  • True
  • False

Pregunta 29

Pregunta
Purchase decision: buyers decision about what brand to purchase
Respuesta
  • True
  • False

Pregunta 30

Pregunta
Postpurchase behavior is based on
Respuesta
  • Satisfaction
  • Cognitive dissonance

Pregunta 31

Pregunta
Cognitive dissonance is a buyers discomfort caused before the purchase of a product
Respuesta
  • True
  • False

Pregunta 32

Pregunta
New product: good, service that is perceived by potential customers as new
Respuesta
  • True
  • False

Pregunta 33

Pregunta
Adoption process: physical process -> first hearing about innovation to final adoption
Respuesta
  • True
  • False

Pregunta 34

Pregunta
Awarness: consumer becomes aware of new product, but already knows about it
Respuesta
  • True
  • False

Pregunta 35

Pregunta
Interest: consumer seeks information about new product
Respuesta
  • True
  • False

Pregunta 36

Pregunta
evaluation: consumers decides to try new product
Respuesta
  • True
  • False

Pregunta 37

Pregunta
Trial: consumer tries new product on small scale to improve his estimate (Schätzung) of its value
Respuesta
  • True
  • False

Pregunta 38

Pregunta
Adoption: consumer decides to make no use of new product
Respuesta
  • True
  • False

Pregunta 39

Pregunta
Business buying behavior: buying behavior of organizations that buy goods/services for use in production of other products/ services that are sold to others
Respuesta
  • True
  • False

Pregunta 40

Pregunta
Business buying process: decision process by which business buyers determine which products/services an other organization needs to purchase (among alternative suppliers)
Respuesta
  • True
  • False

Pregunta 41

Pregunta
Business markets contain fewer but larger buyers
Respuesta
  • True
  • False

Pregunta 42

Pregunta
Straight rebuy?
Respuesta
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Pregunta 43

Pregunta
Modified rebuy?
Respuesta
  • business buying situation in which buyer routinely reorders something without any modifications
  • business buying situation in which buyer wants to modify product specifications

Pregunta 44

Pregunta
New task: business buying situation in which buyer purchases product for the last time
Respuesta
  • True
  • False

Pregunta 45

Pregunta
Systems selling: buying a packaged solution to a problem from a single seller
Respuesta
  • True
  • False

Pregunta 46

Pregunta
Buying center: all the individuals and units that play a role in the purchase decision-making process
Respuesta
  • True
  • False

Pregunta 47

Pregunta
Buying center: fixed and formally identified unit within buying organization
Respuesta
  • True
  • False

Pregunta 48

Pregunta
Size and makeup of buying center varies for different products but not for different buying situations
Respuesta
  • True
  • False

Pregunta 49

Pregunta
Institutional markets are:
Respuesta
  • Schools
  • Hospitals
  • Governmental units

Pregunta 50

Pregunta
Government markets are:
Respuesta
  • Schools
  • Prisons
  • Governmental units
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