SFDC FANBOY MC

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year. Which activity should be used to achieve the backup automatically?

Which statement regarding editing an email template is true? (Choose 2)

NO.88 Northern Trail Outtters sends order conrmations to customers who have made online purchases. Delivery of these emails must follow the “Transactional” CAN-SPAM requirements. What feature should the marketer use?

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscribers attribute, the marketer would like to preview how each email are render for a given list of subscribers, how should do the marketer proceed

An event marketing team is setting a campaign to message customers who register for an event. The registration data is being gathered in another system and it will be passed over to marketing cloud dealing and updates made to the costumers registration information will be reflected in the same file how should the import of registration data be configured?

What occurs in an Enterprise 2.0 account when a subscriber clicks the default “One- Click Unsubscribe” link in an email? Choose 2 answers

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? Choose 2 answers

A bank wants to send a series of emails to customers who open a new savings account. The rst email is sent immediately after the account is opened to conrm the action. The second email is sent one day after the account is opened. The third email is sent ve days after the account is opened only if the customer has not made a new deposit. The nal email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? Choose 2 answers

When using a mobile-optimized template, what causes the mobile layout to display?

A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email. What is the optimal way to manage unsubscribes by communication type?

A marketer for Northern Trail Outtters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions. Which two tools should the marketer use? (Choose 2 answers)

Which tactic will improve deliverability for a new sender?

The IT department at Northern Trail Outtters would like to receive email notications once an automation has completed. How should the automation be configured?

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Prole Center. How can this be accomplished? (Choose 2)

Northern Trail Outtters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program, NTO wants to test whether one, two, or three welcome email would result in a higher rate of conversion. How can this be accomplished most efciently?

A Marketer developed an email with personalized content based on 5 geographical regions; Northwest – Static Image Southwest – Image carousel Central – No content Northeast – Static image Southwest – Coupon How many dynamic content rules need to be created to accomplish this?

This is the repeated question however noone has given the concrete answer, can someone help? NTO wants to send promotional holiday emails to subscribers who have identied their favourite store locations. Which two actions should NTO take in order to utilize their subscribers’ location preferences? Choose 2 answers

A marketer uses Email Approvals. In which send process must an email have an “Approved” status prior to send? (Choose 3)

A marketer send an email to a sendable data extension that contains a Customer_ID eld with a numeric data type that relates to the subscriber key on the all subscriber list as a send relationship. Which two statements are correct about the email send behaviour for any subscriber who currently does not exist on the all subscriber list?

The NTO email team is creating a reusable content block for its deals to run with campaign. NTO will cross-promote this campaign in other emails in single-column content area. This content will have one image, with text below it. How can the NTO email team create one content area and reuse it across other emails using content builder without writing any custom HTML?

A marketer sends a re-engagement email to contacts who have not opened or clicked emails in the last month. This email contains a call-to-action (CTA) prompting the recipient to “Click here to keep receiving our emails.” In which two ways can the marketer determine who clicked on the CTA? Choose 2 answers

A marketer wants to send the same email with the same send properties in several automation. Which activity should be created within Automation studio?

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extension for sending emails. Which tool should they use?

After receiving a GDPR “Right to be Forgotten” Request from their compliance team, a marketer must remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?

A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email?

1. An email Marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identiable subject line: “NTO Weekly: Topics of interest this week.” Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

Northern Trail Outtters (NTO) uses link aliases within the HTML versions of its emails to indicate when clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in NTO’s most recent newsletter. Where can the marketer most easily nd this information?

Northern Trail Outtters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them. How can access to the Master Customer table be restricted?

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data. Which two types of data can subscribers easily update via the default Prole Center?

NTO launched a new custom preference center to allow customers to provide details annual their personal information such as age, gender, and outdoor sporting interests. In which two ways should NTO honour customers preferences when creating emails?

A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

A marketer is about to introduce Content Builder to the entire Northern Trail Outtter ́s marketing team. Which three considerations should the marketing team keep in mind as they begin using Content Builder? (Choose 3 answers)

55. NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers

50. When deploying a send to its customers, a marketing team would like to send to its own team members also. However, the team does not want the team members’ open and click behavior to affect the tracking metrics of the send. Which two steps must be completed when creating the data extension to address this need? Choose 2 answers

36. Northern Trail Outtters (NTO) created several lists of subscribers, and would now like to send an email to all the females on the list. Which feature allows NTO to easily target this segment?

12. A marketing team is using the Import Activity to import a csv le into a data extension. The le location is the system default File Location: Enhanced FTP. The import has and the error is “File NotFound.” Which two steps should resolve the issue? Choose 2 answers

9. A marketer needs to import a text le and does not have access to the account’s Enhanced FTP site. What is the recommended way to import the data?

Each time Northern Trail Outtters sends its monthly promotional email, the volume of support calls spike. The executive team would like the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should the marketing team use to achieve this?

57. A marketer for Northern Trail Outtters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

43.Distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign. Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

39. What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?

38. A marketer has been tasked with ensuring Northern Trail Outtters’ unsubscribe mechanisms are CANSPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

37. Northern Trail Outtters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends. What tool is an option for this scenario?

36. Northern Trail Outtters (NTO) created several lists of subscribers, and would now like to send an email to all the females on the list. Which feature allows NTO to easily target this segment?

27. Northern Trail Outtters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly le with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation conguration should be used to achieve this?

A new marketing manager at Northern Trail Outtters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would benet NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

14. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data. What are two effective methods to acquire new subscribers? Choose 2 answers

26. A new marketing manager at Northern Trail Outtters (NTO) has been asked to evaluate whether to useHTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis. Which two characteristics of Templates would benet NTO when creating its weekly newsletter in Content Builder? Choose 2 answers