MC Questions Chapter 15

Question

1. Which of the following is not a PR discipline?

Answer 1

a. Internal PR

Answer 2

b. Public affairs

Answer 3

c. Marketing PR

Answer 4

d. External PR

Answer 5

a. Marketing PR

Answer 6

b. Public affairs

Answer 7

c. Internal communication

Answer 8

d. Financial PR

Answer 9

a. Companies must prevent damage to their reputation

Answer 10

b. Companies with plans for a quotation on the stock exchange that have low awareness

Answer 11

c. Shareholders should be prepared to support a company morally

Answer 12

d. To be transparent for other companies

Answer 13

a. Celebrating special events

Answer 14

b. Strong advertising campaign

Answer 15

c. Bonding with the target group

Answer 16

d. Introducing a new product or service

Answer 17

a. Spreading out new about existing products

Answer 18

b. Ghost writing

Answer 19

c. Initiating viral marketing communication

Answer 20

d. Lobbying

Answer 21

a. Persuasion

Answer 22

b. Originality

Answer 23

c. Interest

Answer 24

d. Topicality

Answer 25

a. PR objectives

Answer 26

b. establishing budget

Answer 27

c. selection of publics

Answer 28

d. PR strategy

Answer 29

a. a relationship does not bring about the expected results

Answer 30

b. it is impossible to achieve a positive relationship with another company

Answer 31

c. the behaviour shown by a brand does not lead to the expected respons

Answer 32

d. there’s not aimed at the right target group

Answer 33

a. to give the target group information about the objectives of a company

Answer 34

b. To try track the societal changes of pressure groups

Answer 35

c. chose the right target group

Answer 36

d. Try to anticipate with upcoming developments

Answer 37

a. Internal

Answer 38

b. External

Answer 39

c. Both equally important

Answer 40

d. Both are not important

Answer 41

a. create an adequate communication structure

Answer 42

b. having good contact with the shareholders

Answer 43

c. to improve the internal image of the company

Answer 44

d. the develop individual communication skills

Answer 45

a. communication that has to do with human aspects

Answer 46

b. it Is orientated at information related to the totality of the organization

Answer 47

c. it is about the ‘what’ and the ‘how’ of work.

Answer 48

d. All above answers are correct

Answer 49

a. shareholders

Answer 50

b. related companies

Answer 51

c. trade unions

Answer 52

d. all above answers are correct

Answer 53

a. direct marketing

Answer 54

b. indirect marketing

Answer 55

c. it is not similar to one of the answers above

Answer 56

d. it is similar to both direct and indirect marketing

Answer 57

a. Trade unions

Answer 58

b. Front office

Answer 59

c. Reputation management

Answer 60

d. External strategy

Answer 61

a. Back office

Answer 62

b. The PR department

Answer 63

d. Cafeteria

Answer 64

a. It will enhance the productivity

Answer 65

b. Target groups have direct contact with the employees

Answer 66

c. A critical journalist may be allowed a peek behind the scenes

Answer 67

d. For defending the interests of a company or brand

Answer 68

a. Tactical-defensive

Answer 69

b. Strategic-defensive

Answer 70

c. Tactical-assertive

Answer 71

d. Strategic-assertive

Answer 72

a. Reputation management

Answer 73

b. Information extension

Answer 74

c. Assertive management

Answer 75

d. Brand recognition

Answer 76

a. Educational information extension

Answer 77

b. Informative information extension

Answer 78

c. Persuasive information extension

Answer 79

d. All of the above

Answer 80

e. Michiel is going to Shanghai. Lucky boy

Siguiente

MC Questions Chapter 15

Descripción

Resumen del Recurso

Pregunta 1

Pregunta 2

Pregunta 3

Pregunta 4

Pregunta 5

Pregunta 6

Pregunta 7

Pregunta 8

Pregunta 9

Pregunta 10

Pregunta 11

Pregunta 12

Pregunta 13

Pregunta 14

Pregunta 15

Pregunta 16

Pregunta 17

Pregunta 18

Pregunta 19

Pregunta 20

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	Creado por oscar.windhorst hace más de 9 años