Coca-Cola

Descripción

A level (global systems and governance) Geography Test sobre Coca-Cola, creado por Yvonne Liu el 08/03/2021.
Yvonne Liu
Test por Yvonne Liu, actualizado hace más de 1 año
Yvonne Liu
Creado por Yvonne Liu hace más de 3 años
4
0

Resumen del Recurso

Pregunta 1

Pregunta
Coca-Cola is known worldwide and therefore it is sold in many countries including in the [blank_start]developing[blank_end] world. Their '[blank_start]Share[blank_end] [blank_start]a[blank_end] [blank_start]Coke[blank_end] [blank_start]Campaign[blank_end]' is in more than [blank_start]50[blank_end] countries each with their own language used to market the product. They even have popular [blank_start]names[blank_end] of that place on the label of coke cans and bottles. This made it so popular that there are over [blank_start]1.5[blank_end] billion servings in a day.
Respuesta
  • developing
  • Share
  • a
  • Coke
  • Campaign
  • 50
  • names
  • 1.5

Pregunta 2

Pregunta
It is very successful in terms of marketing as it takes in [blank_start]real[blank_end] [blank_start]time[blank_end] data to measure their feedback. As well as that, it provides [blank_start]local[blank_end] [blank_start]entrepreneurship[blank_end] to the people in countries in [blank_start]Africa[blank_end] who may not have the opportunity to with [blank_start]micro[blank_end] [blank_start]distribution[blank_end] centres - employing [blank_start]15 000[blank_end] people. Their main marketing strategy is to promote [blank_start]happiness[blank_end] and lifestyle that locals can relate to.
Respuesta
  • real
  • time
  • local
  • entrepreneurship
  • Africa
  • micro
  • distribution
  • 15 000
  • happiness
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