3683695
Descripción
Test por Alex Whitty, actualizado hace más de 1 año
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Creado por Alex Whitty
hace alrededor de 9 años
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Pregunta 1
Pregunta
On-page [blank_start]optimisation[blank_end] is refining the website to improve the [blank_start]index[blank_end] and [blank_start]rank[blank_end] by search engines. Off-page [blank_start]optimisation[blank_end] is building a rank by developing quality [blank_start]inbound links[blank_end] from relevant website.
Respuesta
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index
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rank
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optimisation
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optimisation
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inbound links
Pregunta 2
Pregunta
SEO is essentially the same as PPC because both involve increasing traffic to a website.
Respuesta
- True
- False
Pregunta 3
Pregunta
Which factors does Google take into account on each search?
Respuesta
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Geographical location
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Previous search history
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Logged into Google+
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Responsiveness to digital device being used
Pregunta 4
Pregunta
Keeping content up to date is not important in a Google ranking
Respuesta
- True
- False
Pregunta 5
Pregunta
On-site optimisation concerns:
Respuesta
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Site content and structure
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Content marketing
Pregunta 6
Pregunta
On-site optimisation concerns:
Respuesta
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Site content and structure
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Content marketing
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Link building
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URLs
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Alt and meta tags
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Internal linking
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Sitemaps
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Headings (h1-h6)
Pregunta 7
Pregunta
Online searches reveal customer insights, such as:
Respuesta
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Person: who the user is (segmented and qualified by the search engine)
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Place: location and destination of searcher
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Priority: indicator of their timeframe
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Product: what is important to the searcher
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Purchase: where or how the searcher wants to buy
Pregunta 8
Pregunta
The benefits for business of a high listing position in organic searches are [blank_start]increased click through rate[blank_end], [blank_start]increased engagement[blank_end] and [blank_start]increased conversions[blank_end].
Respuesta
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increased click through rate
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increased engagement
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increased conversions
Pregunta 9
Pregunta
Typical KPIs for SEO include: [blank_start]visitor numbers[blank_end], [blank_start]page views[blank_end], [blank_start]click through rates[blank_end]
Respuesta
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visitor numbers
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page views
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click through rates
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