4631959
Descripción
Test por James McLean, actualizado hace más de 1 año
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Creado por James McLean
hace casi 9 años
|
|
Pregunta 1
Pregunta
Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
Respuesta
-
Accounts
-
Products
-
Leads
-
Contacts
Pregunta 2
Pregunta
What does "Consolidation" refer to?
Respuesta
-
The process of merging two or more duplicate records.
-
The process of taking data from multiple sources to create a 'golden record.'
Pregunta 3
Pregunta
The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
Respuesta
- True
- False
Pregunta 4
Pregunta
The Cloud MDM application has components that run inside Salesforce as well as components that run outside Salesforce.
Respuesta
- True
- False
Pregunta 5
Pregunta
Running Cloud MDM using the default settings is recommended.
Respuesta
- True
- False
Pregunta 6
Pregunta
The following statements regarding the Cloud MDM custom settings are true:
Respuesta
-
The settings are present but not visible after installation.
-
Changing the settings is only required for advanced operations.
-
The settings should be configured before running Cloud MDM jobs.
Pregunta 7
Pregunta
The default Cloud MDM profile that is assigned to all users is called:
Respuesta
-
Admin
-
Default
-
User
Pregunta 8
Pregunta
Which fields should be added to the Cloud MDM Information section on a page layout?
Select one or more:
Respuesta
-
Record Type
-
Synchronize
-
Country ISO Code
-
Company Norm
Pregunta 9
Pregunta
The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
Select one:
Respuesta
- True
- False
Pregunta 10
Pregunta
Field sets allow you to:
Select one:
Respuesta
-
Control which fields are compared when searching for duplicates.
-
Select which fields to display on a Visual Force page.
Pregunta 11
Pregunta
When an account record is synchronized to the Cloud MDM staging area, the following records are created:
Select one or more:
Respuesta
-
Java Bean
-
Account Bean
-
Contact Bean
-
Master Bean
Pregunta 12
Pregunta
The process of running synchronization on all records of a particular object type is known as:
Select one:
Respuesta
-
Standardization
-
Migration
-
Synchronization
Pregunta 13
Pregunta
The following statements regarding the Synchronize flag are true:
Select one or more:
Respuesta
-
For newly created records, value will be true.
-
Can be used to synchronize a subset of data.
-
Allows movement of a record to and from the Cloud MDM staging area.
-
For existing records in Salesforce, value will be false.
Pregunta 14
Pregunta
Which settings determine the field mappings between the transactional record and the bean?
Select one:
Respuesta
-
Matching Settings
-
Bean Settings
-
Synchronization Settings
Pregunta 15
Pregunta
How many custom fields can be mapped to a bean?
Select one:
Respuesta
-
5
-
10
-
20
Pregunta 16
Pregunta
Data cleansing ensures that data is in a consistent format, which is important for:
Select one or more:
Respuesta
-
Quality of reports
-
Hierarchies
-
Improving matching results
Pregunta 17
Pregunta
When does Cloud MDM cleanse the data?
Select one:
Respuesta
-
When record is synchronized.
-
When a data steward clicks the Cleanse button.
-
When Cloud MDM is installed.
Pregunta 18
Pregunta
Cloud MDM looks for a legal form at the beginning and end of an account name.
Select one:
Respuesta
- True
- False
Pregunta 19
Pregunta
The normalized company name is used to update the Name on the account record.
Select one:
Respuesta
- True
- False
Pregunta 20
Pregunta
The normalized Country name is used to update the Country on the account , lead, or contact record.
Select one:
Respuesta
- True
- False
Pregunta 21
Pregunta
Cloud MDM uses fuzzy matching for the following processes:
Select one or more:
Respuesta
-
Matching records from external data sources to accounts.
-
Identifying duplicate records.
-
Grouping records with similar charcteristics.
-
Matching leads/contacts to accounts.
Pregunta 22
Pregunta
Fuzzy matching is a two-step process. In step 1, Cloud MDM:
Select one:
Respuesta
-
Performs a fuzzy match on the segments.
-
Performs a fuzzy match on all included fields.
-
Performs an exact match on the segments.
Pregunta 23
Pregunta
The following statements are true regarding Data segmentation:
Select one or more:
Respuesta
-
Speeds up the fuzzy matching process.
-
Reduces the total number of records being fuzzy matched.
-
Determines which records will be fuzzy matched.
-
Slows down the fuzzy matching process.
Pregunta 24
Pregunta
The segment component fields must be fields on the bean, not the transactional record.
Select one:
Respuesta
- True
- False
Pregunta 25
Pregunta
You can control the fuzzy matching by setting the following:
Select one or more:
Respuesta
-
Field Weightings
-
Threshold Values
-
Null Scores
-
Field Order
Pregunta 26
Pregunta
In which settings do you set fuzzy matching options?
Select one:
Respuesta
-
Synchronization Settings
-
Matching Settings
-
Duplicate Settings
Pregunta 27
Pregunta
If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
Select one:
Respuesta
-
20
-
10
-
25
Pregunta 28
Pregunta
If you set a field's weighting to 200, the values in this field must match exactly or...
Select one:
Respuesta
-
The weighted score for that field will be doubled.
-
The total score will be set to 0 and the records will not be considered a match.
-
A score of 0 will be assigned for that field.
Pregunta 29
Pregunta
When you run the Duplicate Check job, Cloud MDM compares:
Select one:
Respuesta
-
All master beans in the same segment.
-
All account records in the Salesforce org.
-
All account records in the same segment.
Pregunta 30
Pregunta
When you run the Duplicate Contact Check job, Cloud MDM compares:
Select one or more:
Respuesta
-
All lead beans in same segment.
-
Account and Contact beans in same segment.
-
Contact to lead beans in same segment.
-
All Contact beans in same segment.
Pregunta 31
Pregunta
You should increase the # of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
Select one:
Respuesta
- True
- False
Pregunta 32
Pregunta
In order to view a list of MDM-identified potential duplicates for an account, you must:
Select one:
Respuesta
-
Add the Duplicate Accounts Visualforce page to the Account page layout.
-
Be the Salesforce administrator.
-
Assign a Cloud MDM profile to your user.
Pregunta 33
Pregunta
What three things should you do before using the automated merge jobs?
Select one or more:
Respuesta
-
Use Salesforce side-by-side comparison to examine each duplicate pair.
-
Toggle the master record, where necessary.
-
Identify and mark any "no duplicate" pairs.
-
Analyze duplicate records using reports and side-by-side comparisons.
Pregunta 34
Pregunta
To create powerful duplicate reports, you should create a custom report type that...
Select one:
Respuesta
-
Pulls in data from the related master and detail Account, Contact, or Lead.
-
Groups records by the master.
-
Is only available to data stewards and administrators.
Pregunta 35
Pregunta
What controls the display of the Toggle Master, No Duplicate, and Merge buttons on the Duplicates Visualforce page?
Select one:
Respuesta
-
The Cloud MDM Profile of the user.
-
The Salesforce page layout.
-
The default Salesforce profile for the user.
Pregunta 36
Pregunta
With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
Select one:
Respuesta
- True
- False
Pregunta 37
Pregunta
With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
Select one:
Respuesta
-
The lead will not convert.
-
The lead is converted and the existing contact is updated.
-
The existing contact is automatically deleted, then the lead is converted.
Pregunta 38
Pregunta
What new fields can be added to the Lead Detail page with Cloud MDM?
Select one or more:
Respuesta
-
Master Account
-
Contact (Lookup)
-
Account (Lookup)
-
Lead Parent
Pregunta 39
Pregunta
In order to use the Cloud MDM lead functionality, leads must be "matched" to accounts. Which two things facilitate this?
Select one or more:
Respuesta
-
Batch Acceleration Level for Matching job
-
Segment Settings for Account and Contact
-
Matching Settings for Account and Contact
-
Matching Threshold for Account
Pregunta 40
Pregunta
Which approach should you use for performing a one-time load of data (example: migration from existing system to Salesforce)?
Select one:
Respuesta
-
Integrate to Staging Area (Beans)
-
Integrate directly to Account object
Pregunta 41
Pregunta
What should you do before loading external data into beans?
Select one:
Respuesta
-
Perform Duplicate Check
-
You should load data before doing any setup.
-
Create a Data Source
Pregunta 42
Pregunta
Matching can be defined as...
Select one:
Respuesta
-
The process of associating beans to master beans.
-
The process of associating leads and contacts to accounts.
-
The process of associating data from an external source with an account.
-
The process of associating records of the same object class.
Pregunta 43
Pregunta
If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e., net new accounts)?
Select one:
Respuesta
-
The bean is associated with a global master bean.
-
A new master bean is created.
-
The bean is flagged as "No Match."
Pregunta 44
Pregunta
Which is true regarding the Consolidated View?
Select one or more:
Respuesta
-
Lists data sources for the master bean.
-
Shows data currently on account.
-
Shows data currently on master bean.
-
Shows historical data for account.
Pregunta 45
Pregunta
Enrichment can be defined as the process of writing data from the account to the master bean.
Select one:
Respuesta
- True
- False
Pregunta 46
Pregunta
Which enrichment operator will only update a field if that field's present value is NULL?
Select one:
Respuesta
-
+
-
++
-
-
-
0
Pregunta 47
Pregunta
You don't need to run the consolidation job if you are not intrgrating data from external systems.
Select one:
Respuesta
- True
- False
Pregunta 48
Pregunta
Multi-dimensional hiearchies means that a single account can belong to more than one hierarchy type - for example, a Sales and Financial hierarchy.
Select one:
Respuesta
- True
- False
Pregunta 49
Pregunta
What is another name for an account in a hierarchy?
Select one:
Respuesta
-
Branch
-
Node
-
Entity
-
Level
Pregunta 50
Pregunta
In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
Select one or more:
Respuesta
-
Add the Parent ID field to the Master Bean page layout.
-
Configure field sets for Account search and results.
-
Add the Hierarchies Visualforce page to the Account page layout.
-
Ensure the Parent ID field is mapped in the Account Synchronization settings.
Pregunta 51
Pregunta
In which ways can hierarchies be built?
Select one or more:
Respuesta
-
The native Salesforce Parent field.
-
Via the master beans.
-
Cloud MDM's graphical hierarchy editor.
-
Imported from an external system.
Pregunta 52
Pregunta
What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
Select one:
Respuesta
-
The Account will be copied and assigned a unique name.
-
The account will be added to both hierarchies.
-
The account, along with any children, will be moved to the new hierarchy.
Pregunta 53
Pregunta
How can you change the hierarchy type?
Select one:
Respuesta
-
Navigate to the Master Bean for the ultimate parent and edit the Hierarchy Type field.
-
Edit the Hierarchy Type field on the Account that is the ultimate parent.
-
Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
Pregunta 54
Pregunta
In order to clone a node, you must use the Cloud MDM edit hierarchies interface.
Select one:
Respuesta
- True
- False
Pregunta 55
Pregunta
If you clone an account into another hierarchy type, what happens behind the scenes.
Select one:
Respuesta
-
A second master bean is created and associated with the account.
-
The second bean with source = account is created under the master bean.
-
A second bean with source = other is created and associated with the master bean for the account.
Pregunta 56
Pregunta
Select two valid approaches for loading hierarchy data from an external data source.
Select one or more:
Respuesta
-
Load data in first job, then create parent relationships in second job.
-
Populate the Parent ID field and load all data in a single job.
-
Load data then manually update the Parent Id fields.
-
Load data in order - parent accounts, then child accounts, etc.
Pregunta 57
Pregunta
Which input file format is supported with the Data Quality Center?
Select one:
Respuesta
-
Excel document
-
Binary Document
-
Delimited plain text files
-
Word Document
-
Fixed-width
Pregunta 58
Pregunta
What is the maximum file size that can be uploaded to the Data Quality Center?
Select one:
Respuesta
-
1 GB
-
500 MB
-
50 MB
-
100 MB
Pregunta 59
Pregunta
Does the Data Quality Center support de-duplication functionality?
Select one:
Respuesta
- True
- False
Pregunta 60
Pregunta
Incorrect address field assignments might result in which of the below status codes?
Select one or more:
Respuesta
-
C2
-
P1
-
I3
-
All of the above
-
P2
Pregunta 61
Pregunta
What versions of Excel are supported?
Select one or more:
Respuesta
-
2013
-
2007
-
2010
-
2003
Pregunta 62
Pregunta
Which enrichments are supported?
Select one or more:
Respuesta
-
Deceased Check
-
Geocoding
-
NCoA ( National Change of Address )
-
Consumer Segmentation
Pregunta 63
Pregunta
Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
Select one or more:
Respuesta
-
I2
-
P2
-
C4
-
P1
Pregunta 64
Pregunta
Which of the following Sales Force modules are supported with Address Validation?
Select one or more:
Respuesta
-
Accounts
-
Contacts
-
Leads
-
Opportunities
Pregunta 65
Pregunta
What is the maximum character length for a password?
Select one:
Respuesta
-
20
-
25
-
5
-
10
Pregunta 66
Pregunta
A Country must be specified in order to verify an address?
Select one:
Respuesta
- True
- False
Pregunta 67
Pregunta
The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point
Select one:
Respuesta
- True
- False
Pregunta 68
Pregunta
What is the shortest recommended timeout, in seconds:
Select one:
Respuesta
-
5
-
15
-
8
-
10
Pregunta 69
Pregunta
It is recommended to prompt customers for invalids in the following situations:
Select one:
Respuesta
-
All of the above
-
Any time your main objective is to collect email addresses
-
Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications
-
Any time a customer service representative is verbally asking for a customer’s email ad-dress and typing it in
Pregunta 70
Pregunta
At what point in the process are real-time verification emails verified?
Select one:
Respuesta
-
1 week later
-
Point of collection
-
2 days later
Pregunta 71
Pregunta
An example of a hygiene code is:
Select one:
Respuesta
-
220 Analytics in Progress
-
300 Email Not Valid
-
Safe to Send
-
200 Email Valid
Pregunta 72
Pregunta
Emails with code 220 Analytics in Progress safe to send from a hygiene perspective?
Select one:
Respuesta
- True
- False
Pregunta 73
Pregunta
Which of the following is NOT a reason you receive an “Analytics in Progress” status?
Select one:
Respuesta
-
The target email domain is a “Grey List” server
-
The email is invalid
-
The timeout value you have specified is too short for the specified domain
-
All are correct
Pregunta 74
Pregunta
The GetReason code for “Server Actively Rejected” has a code of:
Select one:
Respuesta
-
225
-
200
-
300
-
206
Pregunta 75
Pregunta
A “Net Protected” domain uses a third party service or appliance to filter and detect spam e-mail.
Select one:
Respuesta
- True
- False
Pregunta 76
Pregunta
The standard input and output file for an automated batch job is:
Select one:
Respuesta
-
csv
-
htm
-
xml
Pregunta 77
Pregunta
The email address field does not have to be present in input filing.
Select one:
Respuesta
- True
- False
Pregunta 78
Pregunta
What is the max length of characters that an email address can have?
Select one:
Respuesta
-
100
-
250
-
20
-
500
Pregunta 79
Pregunta
When you receive a hygiene result of “Mole”, this means:
Select one:
Respuesta
-
These emails are based internationally and are safe.
-
Third party oversight emails specifically used for monitoring resources, many times for deliverability monitoring
-
These email addresses are not directly owned or controlled by a 3rd party DNSBL site
Pregunta 80
Pregunta
Before installing the product, you must obtain a StrikeIron subscription for Email Verification Plus Hygiene
Select one:
Respuesta
- True
- False
Pregunta 81
Pregunta
What is the highest number a timeout can be set to, in seconds?
Select one:
Respuesta
-
30
-
120
-
90
-
10
Pregunta 82
Pregunta
What can you set the schedule type to when creating new batch jobs?
Select one:
Respuesta
-
Monthly
-
Never
-
None of the above
-
All of the above
Pregunta 83
Pregunta
You can only select email lists for automatic verification on demand.
Select one:
Respuesta
- True
- False
Pregunta 84
Pregunta
Bronto improves customer contactability by:
Select one:
Respuesta
-
50%
-
90% or More
-
33%
-
75%
Pregunta 85
Pregunta
The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
Select one:
Respuesta
- True
- False
Pregunta 86
Pregunta
The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
Select one:
Respuesta
- True
- False
Pregunta 87
Pregunta
What is the default email verification timeout, in seconds?
Select one:
Respuesta
-
15
-
60
-
30
Pregunta 88
Pregunta
On the batch job result page, you can sort out the list order by:
Select one:
Respuesta
-
Status description
-
Field Name
-
None of the above
-
All of the above
Pregunta 89
Pregunta
What are the 4 steps (in order) to integrate StrikeIron’s Email Verification and Hygiene API into Marketo?
Select one:
Respuesta
-
Create Webhook, create Smart Campaign, create form, test landing page
-
Configure Webhook, create form, create Smart Campaign, Test Landing page Correct
-
Create form, test landing page, create Webhook, create Smart Campaign
Pregunta 90
Pregunta
What is the purpose of the question mark (?) in the middle of the actual REST call?
Select one:
Respuesta
-
To make customers confused
-
It tells customer that they need to edit the REST information
-
It separates the endpoint of the API from the parameters that are supplied
Pregunta 91
Pregunta
The parameters that must be included in webhook template are:
Select one:
Respuesta
-
Message
-
None of the above
-
All of the above
-
License key
Pregunta 92
Pregunta
Before you map the Response Mappings, it is recommended that you create how many new fields?
Select one:
Respuesta
-
10
-
5
-
2
-
3
Pregunta 93
Pregunta
SMS Messages can be sent to non-mobile numbers:
Select one:
Respuesta
- True
- False
Pregunta 94
Pregunta
Consent is required to send SMS messages?
Select one:
Respuesta
- True
- False
Pregunta 95
Pregunta
What type of consent is required to send SMS messages?
Select one:
Respuesta
-
Oral
-
Written
-
All of the above
Pregunta 96
Pregunta
The frequency of you sending SMS messages to your customer base does not matter after you have consent.
Select one:
Respuesta
- True
- False
Pregunta 97
Pregunta
An opt-out option is required. for SMS Mobile Messaging.
Select one:
Respuesta
- True
- False
Pregunta 98
Pregunta
What are the 4 Types of Compliance Messages for SMS Messaging:
Select one:
Respuesta
-
Welcome, opt in, help, stop
-
Welcome, opt in, help, unknown
-
Welcome, stop, help, unknown
-
Opt in, stop, help, unknown
Pregunta 99
Pregunta
Is bulk SMS possible?
Select one:
Respuesta
-
No
-
Yes
Pregunta 100
Pregunta
Can we push HTTPs address via SMS?
Select one:
Respuesta
-
Yes (HTTP only)
-
No
Pregunta 101
Pregunta
SMS Messages cannot be customized when using a trial account.
Select one:
Respuesta
- True
- False
Pregunta 102
Pregunta
How many messages are tracked in a single TrackMessageBulk invocation?
Select one:
Respuesta
-
100
-
1000
-
50
-
10
Pregunta 103
Pregunta
What does the getstatuscode 200 mean (SMS Alert)?
Select one:
Respuesta
-
None of the above
-
Not found
-
Found
-
Issue
Pregunta 104
Pregunta
The syntax used by StrikeIron to describe the contents of SMS messages.
Select one:
Respuesta
-
XML
-
SQL
-
HTML
-
XLS
Pregunta 105
Pregunta
What is the first thing you need to do in creating a Marketo Integration?
Select one:
Respuesta
-
Create a secondary webhook
-
Create Campaign
-
Create response maping
Pregunta 106
Pregunta
What request type do you use in the webhook?
Select one:
Respuesta
-
Post (Mid)
-
Pre
Pregunta 107
Pregunta
What are the 4 steps involved in a Marketo Integration and in what order?
Select one:
Respuesta
-
Form, Webhook, , smart campaign, test landing page
-
Smart campaign, Webhook, form, test landing page
-
Test landing page, webhook, form, smart campaign
-
Webhook, form, smart campaign, test landing page
Pregunta 108
Pregunta
What 3 parameters need to be included in the template?
Select one:
Respuesta
-
License key, to number, header txt
-
License key, to number, message txt
-
Account ID, to number, message txt
-
License key, from number, message txt
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