6167522
Descripción
Test por Atul Fegade, actualizado hace más de 1 año
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Creado por Atul Fegade
hace casi 8 años
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Pregunta 1
Pregunta
____________is the buying behavior of final consumers.
Respuesta
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Global purchasing
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Business buying Behaviour
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Reseller buyer behaviour
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Consumer buyer behaviour
Pregunta 2
Pregunta
Why should one study consumer behaviour? |To stay in business by attracting and retaining customers?
Respuesta
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To benefit from understanding consumer problems
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To establish competitive advantage
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Because It is Interesting
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All options are correct
Pregunta 3
Pregunta
Government Services can be also made better by understanding behaviour of its citizens.
Respuesta
- True
- False
Pregunta 4
Pregunta
____________ basically refers to when a company discourage its customers to buy the product produced by them.
Respuesta
-
Consumerism
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Social Marketing
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De-Marketing
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Multi-level Marketing
Pregunta 5
Pregunta
We are what? we have would ____ be associated with which of the following concepts?
Respuesta
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Personality
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A persons self-concept
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Beliefs
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Attitudes
Pregunta 6
Pregunta
What are the underlying roots of consumerism from following?
Respuesta
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The Performance gap
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Impersonal and unresponsive marketing
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Intrusion of privacy
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All the options are correct
Pregunta 7
Pregunta
'A kid in a family imitating the bevahiour of his father' is an example of ____________ Learning.
Respuesta
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Formal Learning
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Informal Learning
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Technical Learning
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School Learning
Pregunta 8
Pregunta
The learning of new or foreign culture is known as ____________.
Respuesta
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Acculturation
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Unculturation
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Deculturation
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Enculturation
Pregunta 9
Pregunta
__________ is a type of symbolic activity consisting of a series of steps (multiple behavior) occurring in a fixed sequence and repeated over time.
Respuesta
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Rituals
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Symbols
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Learning
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Culture
Pregunta 10
Pregunta
A television announcement or an advertising in a magazine is a Verbal Symbol.
Respuesta
- True
- False
Pregunta 11
Pregunta
How Many stages are there in a traditional family life cycle?
Respuesta
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One
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Three
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Five
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Six
Pregunta 12
Pregunta
Empty Nest stage in Family Cycle falls in ________________________
Respuesta
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Parenthood
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Post Parenthood
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Honeymooners
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Dissolution
Pregunta 13
Pregunta
In ____________ approach selected demographic or socioeconomic variables concerning the individuals are studied to determine the social-class.
Respuesta
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Objective
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Classic
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Variable
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Subjective
Pregunta 14
Pregunta
The upper class consists of :-_________________________
Respuesta
-
Very small percent of the population
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Very large percent of the population
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50 percent of the population
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30 percent of the population
Pregunta 15
Pregunta
__________ is the term used to designate all of the behaviour patterns associated with a particular status.
Respuesta
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Social Status
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Role
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Norms
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Power
Pregunta 16
Pregunta
Reference Groups are those an individual uses in determining his judgement, beliefs & __________
Respuesta
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Norms
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Assumptions
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Behaviour
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None of the Options
Pregunta 17
Pregunta
Full nest-I consists of ________________________
Respuesta
-
Married couple with youngest children under 6 years
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Married couple with children in the age of 6 to 12 years
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Unmarried couples
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Married couple with children more than 18 yrs in age
Pregunta 18
Pregunta
Putting a ketchup or Ghee on Paranthas daily is an example of ____________
Respuesta
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Beliefs
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Customs
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Rituals
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Values
Pregunta 19
Pregunta
Culture does not differentiate between Necessity & Luxury needs of a consumer.
Respuesta
- True
- False
Pregunta 20
Pregunta
Which of the following social institutions within society transmit the elements of culture from one generation to another generation?
Respuesta
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Family
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Educational Institutions and House of worship
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Mass Media & Virtual Communities
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All the options are correct
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