Unit 8 MEDIA INDUSTRY IN CONTEXT PART1

Pregunta	Respuesta
What are the sizes of media organisations?	National Local Community Regional International Conglomerates
State a drawback of the TV licence fee that is paid to the BBC	It is unfair everybody pays the same. The government can influence BBC programming You might not get value for money.
State one benefit of the TV licence fee that is paid to the BBC	Guaranteed income for the BBC No adverts on the BBC diverse programs because the BBC do not need to compete for funding
What is Interactive Media?	Anything from x-factor to social media. jobs with in this sector include web-author, Designer, Information Architect
Private broadcasters are funded by:	Sales Wider international distribution Potential for large income
The BBC trust is the governing body for the BBC What is their remit?	Under the BBC’s Charter, the Trust must set a purpose remit for each of the BBC’s six public purposes: 1. Sustaining citizenship and civil society 2. Promoting education and learning 3. Stimulating creativity and cultural excellence 4. Representing the UK, its nations, regions and communities 5. Bringing the UK to the world and the world to the UK 6. In promoting its other purposes, helping to deliver to the public the benefit of emerging communications technologies and services and, in addition, taking a leading role in the switchover to digital television.
Can you name two products of the computer gaming industry?	Grand Theft Auto FARCRY
The remit of the BBC is to?	Inform, educate and entertain
The BBC makes money for programming through?	TV Licensing
ITV, C4 are private companies? True / False	They are privately owned, profit making organisations - but may still have a public service responsibility built into their licenses
How do private television companies make money?	Advertising revenue Sponsorship Reality TV ? e.g. viewer calls Sale of programmes/productions Merchandising
Who are OFCOM?	'Ofcom is the communications regulator. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate? we adhere to the Communications Act 2003?
In the creative media sector what are the different types of employment contracts?	Part-time Full-time Freelance Fixed term
What information would you expect to find in an employment contract?	Hours of work, pay, dress codes, sickness and benefits if applicable
What kind of contract would you be working under if you fit this description: Competitive salary, long working hours over a 12-month period, no sick pay, no holiday pay and no maternity benefits paid by the company -	Freelance
What kind of contract would you be working under if you get: Regular salary, sick, holiday and maternity pay/leave provided by employer. Hours of work – Monday to Friday 8 am to 6 pm.	Full-time
What does the term ‘unsociable hours’ mean?	Hours falling outside the normal working day normal being 9 - 5
Vertical Integration is?	is a company that owns all means of production including also distribution and exhibition of the production
Horizontal Integration is?	A company that owns and buys companies in a similar industry e.g BT is thinking of buying EE
Who are IPSO?	Independent Press Standards Organisation
Demographic categories	A upper middle class B middle class intermediate C1 lower middle class C2 skilled working class E those at lowest level of subsistence state pensioners or widows
The BBC is a public service broadcaster. (a) Name one other broadcaster with a public service remit.	●ITV ● Channel 4 ● Channel 5.
Can you identify three jobs within the moving image sector	Director, Sound editor Foley artist Producer
A broadcaster provides additional channels to maximise its revenue. Give one other reason why a broadcaster produces additional channels.	to appeal to a wider audience/diverse audience ● to increase audience share ● to encourage brand loyalty ● to provide greater choice and diversity ● to compete with other digital broadcasters ● to target more specific audiences to sell targeted advertising slots for those audiences ● to experiment with new programming on a smaller audience before launching on a mainstream channel ● to allow spin-off shows from mainstream programmes.
Outline what is meant by a media co-operative?	● collection of media producers working together ● shared ownership of products ● collaborative working between media producers
Outline two roles of the BBC Trust.	Any two from: ● to monitor how it is fulfilling its public service remit ● setting the strategic objectives for the BBC ● to increase the distinctiveness and quality of output ● to improve the value for money provided to licence-fee payers ● to set standards of openness and transparency.
Give two ways in which working with a client may constrain a media producer.	● constrains the creative design/execution ● constrains the size and scope of the project ● can impact on the time or budget available to complete the project ● can impact on the type and quality of resources
A large social networking company has bought a photo-sharing network. This is an example of horizontal integration. Explain two disadvantages of horizontal integration to the consumer.	prices may rise (1) because there is reduced competition between companies to provide a low priced service (1) ● reduced choice of service (1) because there are fewer suppliers so monopolies/oligopolies are created ● there is less media plurality, which may lead to greater bias and/or control over information (1) because integration gives greater control and influence over public opinion (1) ● consumer finds it harder to access alternative services (1) because greater synergies lead to dominant cross-marketing (1).
Outline two roles of the BBC trust	The licence fee represents better value for money than having to pay money to various providers for subscriptions and broadband services. ● The licence fee guarantees the BBC an income so that they can plan to provide a wide range of services across TV, radio, print and the internet. ● It allows all licence-fee payers to have influence over the output of the BBC so that a range of services can be requested. ● The quality of programming which can be provided because it does not have to compete for audience share. ● The BBC does not have to generate a profit for shareholders and can re-invest in programming and services. ● The BBC does not have to meet the needs of advertisers, meaning they can be innovative in ways that commercial channels cannot. ● Consumers can choose to watch programming without interruptions from advertising. ● Consumers can be confident that information is not distorted by commercial considerations. ● There is insufficient private funding to sustain all the current broadcast organisations.
'Tuo Good' media company is a national web-design agency. They have a vacancy for a new designer. 'Tuo Good' have decided to advertise using interactive media. How can they advertise the post?	● national press/trade press/local press ● word of mouth / networking ● personal/professional contacts ● internal promotion.
Explain one advantage of working on a freelance basis in the media industry.	Being freelance offers greater flexibility (1) which means that they can choose where, when and for how long they are going to work (1). ● Freelance workers have greater control over their careers (1) by dictating the type, range and scope of their work (1). ● Freelance workers could earn more than a full-time staff role (1) because they do not have a salary and so their potential earnings have no restrictions (1). ● Freelance workers have opportunities to build own reputation/identity (1) so that they can enhance their career opportunities (1).

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Unit 8 MEDIA INDUSTRY IN CONTEXT PART1

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