Coms flash cards

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Revision cards for mock exam after Christmas!
tomwillis96
Fichas por tomwillis96, actualizado hace más de 1 año
tomwillis96
Creado por tomwillis96 hace casi 11 años
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Pregunta Respuesta
What are the three dimensions of self image? Bodily Intellectual Social/Emotional
What is a sub-culture? A group of people within a culture that have their own beliefs and interactions.
Give an example of a subculture. The KKK Chavs Emo's
Define Signifier? A sign's physical form (such as a sound, printed word, or image) as distinct from its meaning.
Signified The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed.
Noise (Barriers to communication) Noise is a physical barrier to good communication since it interferes with the message being communicated.
What is a Symbolic sign? Signs where the relation between signifier and signified is purely conventional and culturally specific.
What is an Indexical Sign? Signs where the signifier is caused by the signified, e.g., smoke signifies fire.
What is an Iconic Sign? Signs where the signifier resembles the signified, e.g., a picture.
What is a Denotation? The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
What is a Connotation? An idea or feeling that a word invokes for a person in addition to its literal or primary meaning.
Define, Preferred reading? The interpretation of the script that is stressed by the author or the text itself.
What is Negotiated Reading? When someone reads a text acknowledges what the text is saying but chooses to put in their own thoughts.
What is Oppositional Reading? A reading of a media text and completely rejecting its ideas and concept.
Define Relay? A group of people engaged in a task or activity for a period of time and then replaced by a similar group.
Define Anchorage Anchorage is basically used in media to attach meaning to something through either the matching of words to images.
Define Myth A traditional story, esp. one concerning the early history of a people or explaining some natural or social phenomenon.
Define Narrative A spoken or written account of connected events; a story: "a bare narrative of the details".
Define Mode of Address The way in which media texts talk to an audience. (Target audience)
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