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| Pregunta | Respuesta |
| marketing mix | strategy: ↑ product design ↑promotion convenient location price right time |
| product features | functional [do what its made for] appearance [design: shape, size, colour] (USP)[characteristic that makes it unique] product life cycle [modifying products when sales rise and fall] |
| price depends on? | quality costs of production price of competitors customers wants |
| Marketing Mix Influences | nature of product(quality) competition market research technology(selling online) |
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