Research methods

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What is the IV? This is the variable being manipulated in the experiment. The IV has a direct affect on the DV.
What is meant by the DV? This is the variable being measured in the experiment. This is measured after making changes to the IV.
What is an extraneous variable? Extraneous Variables are variables which may have an affect on the DV other than the IV.
What is meant by confounding variables? Confounding variables are variables if not controlled could provide alternative explanations for the change in the DV.
What is causality? This is how one variable influences another. Changes in one variable measured, directly caused changes in the other variable.
What is meant by a directional hypothesis? This predicts the direction of the effect?
What is meant by a non-directional hypothesis? This predicts that the IV will have an effect on the DV but does not specify the direction of the effect.
What is an null hypothesis? This states that there is no relationship between the two variables.
Explain Repeated measures? This involves every participant being exposed to each condition. -Each participant does a task with the TV on -A week later, each participant does a task with the TV off
Explain Independent groups? Involves different participants in each condition. -One group does a task with the TV on -The other group does a task with the TV off
Explain Matched Pairs? Participants are matched in each condition as closely as possible based on important variables in the study (gender, age etc.) that could potentially confound the study.
Give 3 advantages of Repeated Measures? -Cheaper -Less participant variation -Less time consuming -less people needed -easier
Give 3 advantages of Independent groups? -No order effects -Les likely participants will get bored -Less likely participants will realise the purpose of the experiment
Give 3 advantages of Matched Pairs? -No order effects -Less participant variation -Similar characteristics
Disadvantages of Repeated Measures? -Order effects: participants may do better in first test due to boredom in second test or practice -Some participants may realise the purpose of the experiment by the second condition and act accordingly
How to deal with disadvantages of Repeated Measures? -Keep the study short -Counter-balancing -Use different tests but make sure they both measure the same thing -Cover story to prevent participants from guessing the purpose of the study
Disadvantages of Independent groups? -No control over participant variation (ability or characteristics) Participants in one group may have better memories than the other -Need to recruit more participants than other deisgns
How to deal with disadvantages of Independent groups? -Randomly allocate participants to ensure groups are not affected by researcher bias
Disadvantages of Matches pairs design? -Impossible to match all relevant variables -Time consuming to match participants on key variables
How to deal with disadvantages of Matched pairs design? -Conduct a pilot study to consider variables
What is a control group? A group of participants who do not receive the IV.
What is the purpose of a control group? To have a point of comparison, so the researcher can be certain it was the IV that changed the DV.
What is meant by social desirability? When a participant changes their behaviour and acts in a way they believe is desirable to society or the researcher.
What is meant by mundane realism? This is whether the experiment reflects the real world.
What is a pilot study? A small scale study to test for the main study.
What is meant by demand characteristics? When the participant becomes aware of the purpose of the experiment (could be down to a subtle cue from researcher) and therefore changes there behaviour to how they believe the researcher wants them to act.
How could you deal with demand characteristics? Deception- Telling the participants the study is looking at one thing, when it is really looking at something completely different Double Blind Experiment- Neither the researcher or participants are aware of the hypothesis or condition participants have been assigned
What is meant by internal validity? Whether the experiment measured what it intended to measure.
What is meant by external validity? The extend to which you can generalise outside of the experiment.
What is meant by eco-logical validity? Concern of whether findings can be applied to every day life.
What is meant by mundane validity? Whether the study mirrors the real world.
What is meant by general validity? When results can be generalised from an experimental setting to other areas of life.
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