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| Pregunta | Respuesta |
| What is a stakeholder? | Anyone with an interest in the business. Duh. |
| Who are Michelin's external stakeholders? | Communities, Public Authorities, Environment, Suppliers, and Customers |
| Who are Michelin's internal stakeholders? | Shareholders and Employees |
| How does the PAX system benefit car manufacturers? | It allows them to create new designs for cars |
| What do employees want? | Good working conditions and a living wage. |
| What do customers want? | Safe, user friendly tyres. Run flat tyres. |
| What is marketing? | Raising customer awareness. |
| What do shareholders want? | Increased returns, and better competitive advantages. |
| What do suppliers want? | Timely payment and fair bidding. |
| Communities want? | Reducing impact, economic development schemes and open communication. |
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