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Audience Key Definitions

Descripción

Key terms for audience section
Joshua Smith
Fichas por Joshua Smith, actualizado hace más de 1 año
Joshua Smith
Creado por Joshua Smith hace más de 8 años
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Resumen del Recurso

Pregunta Respuesta
Passive Buyer You buy into media texts because of a review, advert or someone recommends it
Active Buyer You decide to buy something of your own choice with no influence whatsoever
Construction Someone who makes the media
Consumption Someone who uses the media
Two Step Flow Details that there are opinion leaders in society
Hypodemic Needle This theory states that people watch/ read media texts
Mostrar resumen completo Ocultar resumen completo

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